The Coconut Cult Expands, De Soi Gets Functional 🍄

Author

CPG WIRE
June 26, 2026

GM and Happy Friday, folks. Here’s what we’re covering this morning:

  • NĂśTRL founders bet on tequila 🍹 

  • Maxine’s Heavenly raises $2.8M 🍪 

  • Evenmouth officially debuts 🦷 

  • HOPWTR drops collab 🥒

  • SideDish lands at Wegmans 🥗

You have one more week to apply for the Rooted Expo Pitch Slam. Five finalists will compete for $45,000 in cash and in-kind awards during Rooted’s inaugural trade show in October. Apply here.

Deals đź’°

Mergers & Acquisitions 

  • Leading non-alc beverage platform The Zero Proof has acquired The New Bar, a non-alc drink discovery platform. Founded in 2022 by Brianda Gonzalez, The New Bar started as a bottle shop in L.A. before becoming the first non-alcoholic partner of Coachella. The company also develops hospitality programs for leading venues and restaurants. PR Newswire

Fundraising

  • The Coconut Cult secured $12.5M in equipment financing from Bridge Finance Group, a Dallas-based private credit firm focused on high-growth CPG companies. Coconut Cult will use the financing to expand into a larger 300,000-square-foot manufacturing facility in Utah. The company recently jumped from the natural channel into mass retail and demand for its products has surged. Coconut Cult grew 142% in 2025 and expects to grow another 90% this year. Instagram

  • California-based tequila brand Los Sundays secured a significant investment from Paul & Melissa Meehan, the co-founders of NĂśTRL Vodka Soda. Paul & Melissa scaled NĂśTRL into the #1 vodka soda in Canada and the #2 vodka soda in the U.S. AB InBev purchased the company in 2020. Los Sundays is gearing up to launch in Canada and the Meehans will provide strategic guidance. Chilly Ones, a beer brand with low-ABV and non-alc options, scored an investment from the Meehans earlier this year. More interesting details at the link. Twitter

  • Better-for-you cookie brand Maxine’s Heavenly raised just under $3M in fresh capital. Blueberry Capital led the round while Listen Ventures, Rocana Ventures, Paperboy Ventures, and others participated. Maxine’s Heavenly recently acquired a manufacturing facility and expects to do $7.5M in net sales this year, up from $2.4M in 2025. Nosh

What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Evenmouth is a new microbiome-focused oral care brand. The company was founded by Dr. Eve Loftus, a Board Certified Dentist, and launched with two products: Duo Biotic Toothpaste and Multi Biotic Dental Drops. Evenmouth is formulated with several oral probiotics that are native to a healthy mouth and improve overall oral health while boosting natural defenses. The oral microbiome is finally having a moment with brands like SuperTeeth gaining traction and PE backing. Evenmouth

  • UK-based wellness brand Rheal expanded into collagen with two products: Marine Collagen and Collagen Peptides. Both products are formulated with Vitamin C which improves collagen synthesis. Each SKU retails for ÂŁ30. The Grocer

  • Rocco is a new mood-boosting skincare brand founded by Laura Jackson. Each product features mood-boosting scents and active ingredients like baobab, arugula extract, and probiotics. The packaging is cute and pretty novel for the category. Beauty News Daily

Food, Beverage, and Alcohol

  • De Soi is going beyond non-alcoholic aperitifs with its new functional Social Spritz line. Social Spritz features 1000mg of lightly energizing adaptogens to provide a boost without the crash. Key active ingredients include L-Tyrosine, L-Theanine, Ginseng, and Vitamins B6 & B12. Three flavors are available: Lemon Elderflower, Peach Ginger, and Blackberry Hibiscus. De Soi

  • Laoban just released a line of frozen Lo Mein noodle bowls. Laoban’s Chicken Lo Mein and Beef Lo Mein SKUs are available exclusively at Whole Foods Market. LinkedIn

  • King’s Hawaiian launched its first-ever single-serve snack product with Soft Pretzel Bites. The new snack SKU enables King’s Hawaiian to enter the enormous convenience store channel. The Soft Pretzel Bites are currently available at 830+ Sheetz stores. PR Newswire

  • Laird Superfood launched a Protein Matcha line with three flavors: Strawberry, Lavender, and Original. The Instant Iced Matcha Latte Mix contains 10g of protein, Lion’s Mane mushroom, electrolytes, and 70-90mg of caffeine per serving depending on the flavor. PR Newswire

  • Nomie debuted with a line of organic and nutritious just-add-water meals for kids. Nomie’s meals are shelf-stable and only need hot water. Three options are currently available: Zucchini Pesto Pasta, Black Bean & Veggie Rice Bowl, and Butternut Mac & Cheese. Nomie

  • HOPWTR teamed up with Good Girl Snacks to release a Pickle Lemonade Sparkling Hop Water. The new flavor is available exclusively online. The case is particularly good-looking. LinkedIn

  • THC-infused beverage brand Vibed revealed a stellar brand refresh. Imagine if Vacation released a beverage line. Instagram

Data 🖥️

  • McCormick (NYSE: MKC) reported strong Q2 results as net sales increased 16.7%. The company also topped Wall Street earnings estimates. WSJ

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