SpikedAde Raises $10M, Cove Soda Appoints New CEO 🥤

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CPG WIRE
January 17, 2026

GM and Happy Saturday, folks. Since Monday is a federal holiday, the next time you’ll hear from us will be Thursday, January 22nd. Hope everyone has a safe and relaxing weekend. Let’s dive in:

  • B&G Foods buys two brands 🥫 

  • Om Mushroom scores credit line 🍄

  • NOBULL unveils nutrition range 💧

  • Cheez-It goes gluten-free 🧀

  • New Primal forecasts $100M 🐔

Deals 💰

Mergers & Acquisitions 

  • Todo Verde, Nemi Snacks, and TUYYO are merging to form a Latina-founded food & beverage platform. Todo specializes in chef-crafted seasonings, Nemi produces Mexican-inspired snacks, while TUYYO is an agua fresca drink mix brand. LinkedIn

  • B&G Foods is acquiring several brands from Del Monte Foods via the latter’s Chapter 11 bankruptcy proceedings. B&G Foods will shell out $110M in cash to acquire Kitchen Basics and College Inn, two bone broth & cooking stock brands. Business Wire

Fundraising

  • SpikedAde, a vodka-based, sports drink-inspired RTD cocktail brand, secured $10M in funding from undisclosed investors. The company’s leadership team consists of execs from OWYN, Bai, and Diageo. SpikedAde originally launched in New Jersey and plans on expanding to 15-30 additional markets by the end of Q1. Jason Cohen co-founded the brand. Business Wire

  • Om Mushroom Superfood secured a $6.5M line of credit from JPalmer Collective. The vertically integrated company sells a variety of mushroom supplements including powders, gummies, capsules, and functional beverages. The Plant Base

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • NOBULL, a sportswear brand that counts Mike Repole and Tom Brady as co-owners, just launched its debut nutrition line. NOBULL Nutrition launched with four protein powders and three electrolyte drink mixes. Repole, who previously co-founded BodyArmor and Glaceau, acquired a majority stake in NOBULL in 2023. Brady merged two of his brands — TB12 and Brady Brand — with NOBULL in 2024, becoming the second largest shareholder in the company. Trend Hunter

  • Anomaly Health, the daily immunity brand founded by former RXBAR President Jim Murray, officially debuted with two drink mixes. Anomaly

  • Masstige haircare brand California Naturals expanded into body lotion with two products: Glow Oil Body Lotion and Toasted Coconut Body Lotion. It sounds like California Naturals plans on launching a variety of new products this year. Instagram

  • Creator-led skincare brand Personal Day just hired Amanda Domaleczny as its new CEO. Prior to joining Personal Day, Domaleczny helped scale Lived Tinted, Too Faced, Drybar, and TULA. Actress Lili Reinhart launched Personal Day in October 2024. LinkedIn

  • E.l.f. Cosmetics and Liquid Death collaborated again, this time on a lip balm collection called Lip Embalms. Instagram

Food, Beverage, and Alcohol

  • Cove Soda added a slew of beverage vets to its C-suite. Bryan Crowley, the former CEO of G FUEL and Casa Azul Spirits, joined Cove Soda as CEO. Craig Olkiewicz, former SVP of Sales at Nutrabolt and VP of Sales & Distribution at Harmless Harvest, joined as Chief Commercial Officer. Lastly, Joe Lee, former COO at Liquid Death, joined Cove as COO in Spring 2025. PR Newswire

  • Guillermo Rodriguez, a TV personality and Jimmy Kimmel’s well-known sidekick, teamed up with Ithaca Hummus founder Chris Kirby to launch Guillermo’s Salsa. The brand launched with three salsa varieties that are available exclusively at Costco in the Northeast. The packaging is solid and playful. Guillermo’s 

  • Iconic snack brand Cheez-It launched its first-ever gluten-free cracker. The new product will hit shelves nationwide in early February. PR Newswire

  • LesserEvil Snacks and Primal Kitchen collaborated on a buffalo wing-inspired popcorn. The new SKU is available at Sprouts, Fresh Thyme, The Fresh Market, and on Thrive Market. Instagram

  • BamJam, a functional fruit spread brand, debuted with three products. Each serving of BamJam delivers 8g of protein and 60-70 calories. The jam brand offers nationwide shipping via its website and is available at Pop Up Grocer for a limited time. Fitt Insider

  • Frank is a new savory protein bar brand from the UK. Two flavors are available — Rosemary Sea Salt and Chili Lime — and each bar is largely made with whole food ingredients. Frank

  • Joyburst is launching a Creatine Soda range with three flavors in May. Each can delivers 2g of creatine. Twitter

Data 🖥️

  • New Primal is poised to eclipse $100M in annual sales in 2026. The company has carved out a niche in the crowded meat stick category by focusing on families and kids. LinkedIn

  • Gratsi finished 2025 as the fastest-growing boxed wine brand in the U.S. The company sold 350,000 nine-liter cases last year and will expand into several new markets in 2026. PR Newswire

Distribution News 🚚