Sazerac Invests in 818, Tally Health Exits 🧬

Author

CPG WIRE
April 30, 2026

GM and Happy Thursday, folks. Here’s what we’re covering this morning:

  • TWG acquires St. Agrestis 🥃

  • TIES launches with $1.5M 💊

  • Experiment unveils Continuum 👀

  • ARMRA drops RTD colostrum line 🐮

  • Ripi lands at Target 🍝

Deals 💰

Mergers & Acquisitions 

  • The Wine Group (TWG) has acquired St. Agrestis, a Brooklyn-based manufacturer of aperitifs and RTD cocktails. St. Agrestis is best known for its award-winning non-alcoholic Phony Negroni cocktail. The company sold 59,000 cases in 2025 with on-premise accounting for 45% of that volume. TWG is the second largest wine supplier in the U.S. VinePair

  • Infinite Epigenetics has acquired Tally Health, a purveyor of science-backed longevity supplements. The company launched in 2023 and offers epigenetic age testing along with supplements for brain health, metabolism, energy, immunity support, and sleep. Tally Health was incubated and backed by L Catterton. PR Newswire

  • Falfurrias Management Partners acquired an interest in Young American Food Brands, formerly known as Miami Beef. Founded in 1972, Young American Food Brands is a leading supplier of fresh and frozen meat products. The company owns brands like Free Graze, Brooklyn Burger, Hofmann Sausage, and others. Earlier this year, Falfurrias sold Sauer Brands to Advent. PR Newswire

Fundraising

  • 818 Tequila secured an investment from New Orleans-based spirits giant Sazerac. The fast-growing tequila brand also signed an exclusive sales & distribution agreement with Sazerac in the U.S. Founded in 2021 by Kendall Jenner, 818 Tequila is available in 30+ countries and has consistently delivered double-digit volume growth. Instagram

  • TIES, an Austin-based purveyor of men’s fertility and performance supplements, launched with $1.5M in seed funding. The round was led by HumanCo, the health & wellness holding company founded by Jason Karp. TIES was co-founded by husband-and-wife team Luke & Camryn Novak. Instagram

  • London-based 111Skin scored an investment from The Estée Lauder Companies. Founded by Eva and Dr. Yannis Alexandrides in 2012, 111Skin is best known for its clinically-backed, luxury skincare products. SKKY Partners acquired a significant minority stake in 111Skin in early 2025. WWD

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Therabody just appointed Dr. Dhaval Bhanusali as its Chief Dermatologist. Bhanusali has been on a roll lately. He was a Founding Partner at Rhode then launched Elm Biosciences with Martha Stewart in 2025. WWD

  • Experiment is launching a new product called Continuum on May 8th. The product was developed alongisde Angelo Landriscina, an entrepreneur, influencer, and board-certified dermatologist. The serum helps calm irritation, shield against oxidative stress, and improve skin resilience. The packaging is excellent. Instagram

  • H&M collaborated with Swedish candy brand BUBS on a range of candy-scented beauty essentials. The two companies released a variety of products including lip oils, lip masks, hair & body mists, and accessories. H&M

Food, Beverage, and Alcohol

  • ARMRA is moving into RTDs with its new colostrum soda line. It’s the first colostrum RTD on the market and four flavors are available: Spicy Lime, Huckleberry, Pear Ginger, and Pomelo Basil. The new line is available via their website and will debut at Sprouts in the summer. Instagram

  • Yesterday at The Beverage Forum, MMA star Conor McGregor announced his entry into the energy drink category with MAC Energy. MAC Energy will officially launch on July 12th with six flavors. The product is formulated with 200mg of natural caffeine, 250mg of Cognizin, and 2g of GoBHB active ketones to fuel cellular energy. Stack3d

  • GOODLES expanded its better-for-you mac & cheese range with two new products: Wild Wild Pesto and Twist My Parm. The latter will launch exclusively at Walmart in May while the former will be available exclusively at Target in June. Business Wire

  • Swiss supplement company KA-EX just released an RTD creatine product called Creatine EAA+ Booster. Creatine degrades quickly in liquid so KA-EX utilizes push-cap technology to separate the creatine from the liquid until the moment of consumption. Business Wire

  • One Trick Pony and GoNanas *might* be collaborating on a Banana Bread Peanut Butter. This would sell out in minutes if they do launch it. Instagram

  • Siete expanded its gluten-free tortilla portfolio with two new varieties: Maíz Organic Yellow Corn Tortillas and Siete Sourdough Style Tortillas. The new tortilla SKUs are available at Whole Foods, Target, and Sprouts. Commercial Baking

Data 🖥️

  • Being Frenshe, the beauty & wellness brand created by Ashley Tisdale and Maesa, has surpassed $250M in lifetime sales since launching in 2022. The brand is exclusive to Target and offers a ton of SKUs across body, hair, fragrance, and home. WWD

  • Oatly reported strong Q1 results as revenue increased 15.6% to over $228M. Europe & International led the charge in terms of growth but North America revenue also rose by 3.8%. BevNET

Distribution News 🚚

  • Ripi launched at 1,100+ Target stores.

  • Frozen One launched at Fresh Thyme.

  • Twisted Alchemy launched on Sysco Marketplace.

  • Maïzly launched at Central Market & Winn-Dixie.

  • Realm launched nationwide at Target.