Perfumer H Secures The Bag 💰

Author

CPG WIRE
May 16, 2023

GM and Happy Tuesday, folks. Here’s what we’re diving into this morning:

  • Fable backs Perfumer H 💰

  • ABG circles Hunter Boots 👢

  • Daily Dose bags fresh funding 🥕

  • Florence By Mills Coffee launches soon ☕️

  • Aura Bora heads to Target 🎯

The Big Story 📰

Fable Investments, the corporate venture arm of Brazilian cosmetics firm Natura & Co., has invested in British fragrance brand Perfumer H for a second time. Most recently, Natura & Co. was in the news for selling one of their portfolio brands, Aesop, to L’Oreal for an impressive $2.5B.

Founded in 2015 by classically trained perfumer Lyn Harris, Perfumer H is known for creating quirky fragrances with natural ingredients while keeping sustainability top of mind. One of their recent scents, WOOD LAND, for example, is an olfactory imagining of what a woodland oasis would smell like in Central Tokyo. Another scent, SALT, captures the windswept herbs of the Brittany Coast on a bright day.

Beyond their use of natural ingredients and sustainable practices to craft unconventional fragrances, Perfumer H stands out via its minimalist branding, hand-blown glass vessels, and stunning retail experiences. One of their scents, TOBACCO, is a perfect distillation of their elegant but minimalist packaging.

Perfumer H currently operates three retail stores — two in London and one in Paris — and will use the funding from Fable Investments to open stores in Taiwan and Hong Kong later this year.

This isn’t Lyn Harris’ first rodeo. She previously co-founded another fragrance brand, Miller Harris, and sold a stake in it to NEO Investment Partners in 2012.

Fable Investments, which has backed sexual wellness brand Maude, science-backed skincare brand Stratia, and others, first invested in Perfumer H toward the end of 2021.

Deals 💰

Mergers & Acquisitions 

  • Specialty coffee collective FairWave has acquired two Minnesota-based coffee brands — Folly Coffee and Philtera Cold Brewed Coffees. FairWave is majority owned by private equity firm Great Range Capital. Sprudge

  • Authentic Brands Group (ABG), the brand management firm that spent $1.3B to acquire Boardriders last month, is reportedly close to acquiring iconic boot brand Hunter. The Industry

  • Cereal giant Post Holdings has scrapped plans for a SPAC after failing to identify an acquisition target. The SPAC was formed two years ago and the money will be returned to investors. Food Dive

Fundraising

  • As mentioned above, Fable Investments reinvested in British fragrance brand Perfumer H. WWD

  • Daily Dose, a UK-based cold pressed juice brand, secured £5m in fresh funding from IW Capital. Daily Dose differentiates by taking ugly produce from farmers that would otherwise be thrown out, and turning it into cold pressed juice. FoodBev

  • Prime Roots, a Berkeley-based startup that produces deli meats using precision fermentation, raised $30m in Series B funding. True Ventures, Pangaea Ventures, Prosus Ventures, Top Tier Capital, SOSV, and others participated. PR Newswire

  • Kimbland Distillery — a carbon negative scotch distillery that uses traditional 19th century production methods — is raising a seed round to increase production. Just Drinks

Join Premium 📈

Become a Premium Subscriber for only $10/month to receive This Week in CPG on Thursday & Saturday too.

What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Dior shelled out $20m to keep Johnny Depp as the face of fragrance brand Sauvage. The Industry

  • A stunning wellness brand from Australia — SISUU. Twitter

  • UK-based skincare & fragrance brand Haeckels introduced its first fragrance in five years. The product, Scent08, is a collaboration with DJ and producer Kelly Lee Owens. Hypebeast

  • Australian apparel brand Song for the Mute expanded into beauty with its first fragrance launch. SCENT 001 — RAIN is available as a candle and a solid perfume. Love the simplicity of the label. Instagram

  • Florence By Mills launched All Eyes On You, a new eye-centric color cosmetics line. Happi

Food, Beverage, and Alcohol

  • Teapot, the cannabis-infused iced tea brand from The Boston Beer Company, launched its latest flavor — Mango Green Tea. Absolutely love their packaging. Teapot’s newest flavor will begin rolling out across Canada later this month. PR Newswire

  • Florence By Mills Coffee, the coffee brand from Stranger Things star Millie Bobbie Brown, is launching in two days. You can sign up for launch notifications here. Instagram

  • Fly By Jing collaborated with artist Singha Hon and Chinatown retailer Wing On Wo & Co. on porcelain soup spoons. Beautiful. The spoons are available for a limited time. Fly By Jing

  • UK-based sparkling water brand DASH launched its newest flavor — Lime. Instagram

Data 🖥️

  • Celsius is now the #3 energy drink brand in the U.S. behind Red Bull and Monster. Celsius Q1 sales jumped 101% to $249m. Incredible growth. Twitter

  • Q1 sales for Black Rifle Coffee Company increased 27% YoY to $83.5m. Wholesale revenue jumped 82% to $40m. BRCC

Distribution News 🚚

  • Sparkling water brand Aura Bora launched at Target in California and Minnesota.

  • Ceremonia, a haircare brand rooted in Latinx heritage, launched at clean beauty retailer Oh My Cream across Europe.

  • Current State of Skin is now available at Whole Foods Market.

  • Convenient nutrition brand Kencko launched at Walmart.

  • Coffee alternative brand MUD/WTR is now available in Australia.

  • Kombucha brand Rowdy Mermaid launched at Target in Colorado and Texas.