Peachy Secures Funding, Sprinter Bets on Wellness 💧

Welcome back to This Week in CPG, folks. Here’s what we’re covering this morning:

• Kombucha Town finds new home 🏠

• JUUZ closes seed round 🥤

• Maison Margiela moves upmarket 💰

• Hot Ones releases BBQ sauce 🍗

• David heads to Costco 🍫

Deals 💰

Mergers & Acquisitions 

• After filing for Chapter 11 bankruptcy last October, Kombucha Town officially sold its assets and IP to the parent company of Boom Chaga. Kombucha Town is headquartered in Bellingham, WA where it operates a 6,500-square-foot manufacturing facility with its own canning line. The acquisition expands Boom Chaga’s better-for-you portfolio and enables the company to bring some manufacturing in-house. BevNET

Fundraising

• Peachy, a New York-based botox provider and wrinkle management specialist, scored an investment from Stride Consumer Partners. Founded in 2019 by Dr. Carolyn Treasure and Eric Zhang, Peachy currently operates 15 studios across six cities, including Austin, Atlanta, Charlotte, and others. The company added three studios last year while revenue jumped more than 60%. Stride has a killer portfolio: Chomps, Odele, Yasso, Tatcha, and Drybar. WWD

• German functional beverage brand JUUZ closed a 7-figure seed round. Investors include Five Seasons Ventures, Generations Fund, and several angel investors. The company is based Baden-Württemberg and specializes in protein soda. LinkedIn

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What’s New 🤩

Apparel, Cosmetics, and Wellness

• Kylie Jenner is expanding into wellness with k2o by Sprinter, a new beauty-focused hydration line. Sprinter’s Advanced Skin Hydration Mix delivers a blend of electrolytes, hyaluronic acid, and bioactive collagen peptides from Verisol. The new line launches tomorrow at 9am EST with three flavors: Strawberry Lychee, Peach, and Watermelon Lime. Instagram

• Vacation expanded its SPF lip range with Classic Whip SPF 30 Lip Balm. The new SKU hydrates, protects, and is Coconut-Vanilla flavored. It’s currently only available via their website. Instagram

• Maison Margiela is moving upmarket with the launch of Scentsorium, a luxury fragrance collection. The six-piece collection features emotion-based scents like Delight in Despair, Tender Defiance, and Blaze of Stillness. Each 75ML fragrance retails for $350. Wallpaper

• Dollar Shave Club expanded into women’s grooming with a high-performance line of razors and shave aids (Sugar Scrub, Shave Oil, etc). The shave aids are formulated with ingredients like argan oil, hyaluronic acid, and shea. They’re also affordable as prices range from $5 to $10 per SKU. PR Newswire

• Initio Parfums Privés opened its first boutique in London after delivering high double-digit growth in the region. The Covent Garden Boutique opened on April 2nd. Advent International acquired a majority stake in Initio Parfums Privés from its founder, Julien Sprecher, in 2023. The Industry

• Instant Hydration dropped two limited-edition ICEE flavors: Blue Raspberry and Cherry. Instagram

Food, Beverage, and Alcohol

• Bucked Up, a Utah-based supplement, beverage, and lifestyle brand, released two new beverage lines: Drive Hydration and Refreshers. Drive Hydration is a performance-focused hydration line featuring an electrolyte blend and nootropics for clarity and focus. Refreshers, on the other hand, is a carbonated afternoon pick-me-up. Each 12 oz sleek can delivers 100mg of caffeine, BCAAs, L-Theanine, and other active ingredients. PR Newswire

• Hot Ones expanded beyond the hot sauce category with a new spicy BBQ sauce line. They launched with four varieties: Original Hot, Smoky Serrano, Hot Honey, and Caribbean. The new line is hitting shelves at Walmart, Kroger, H-E-B, and Jewel-Osco. PRWeb

• Oakberry collaborated with IM8 on a limited-edition smoothie and signature bowl. Both items feature IM8’s Daily Ultimate Essentials + Hydration drink mix. Instagram

• No Sugar Company is launching a Protein + Creatine bar line. Each bar will contain 20g of protein, 5g of creatine, and of course zero sugar. LinkedIn 

• Rocky’s Matcha and Community Goods are releasing a co-branded ceremonial blend. The collab will be available for purchase at the Community Goods store on Edinburgh Ave in LA on April 9th. Instagram

• Hawaiian frozen treats brand Chee Hoo launched a Protein Pops range with three flavors: Pineapple Breeze, Mana Chocolate, and Island Coffee. Each pop contains 12g of whey protein, 100 calories, and no added sugar. Food Business News

Data 🖥️

• Reale Actives, the new skincare brand from Alix Earle and Imaginary Ventures, hit $1M in sales in less than 5 minutes. For context, another creator-led beauty brand created in partnership with Imaginary Ventures, POV Beauty, did $1M in sales in 8 minutes. Glossy

• New Primal continues to roll as dollar sales are up 225% while velocity climbed 98% in Total U.S. MULO. LinkedIn

Distribution News 🚚

• Tallow & Stone launched at Albertsons & Harris Teeter.

• Laoban is expanding to 1,500+ Target doors.

• Habiza launched at Albertsons in the Southwest.

• BRĒZ launched their non-infused line at Target.

• Throne Sport Coffee is now available chainwide at Sheetz.

• David launched at Costco in TX, LA, OK, KS, and AR.