OneSkin Secures Funding, Moon Juice Appoints CEO 👀

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CPG WIRE
August 12, 2025

Welcome back to This Week in CPG, folks. Here’s what we’re covering this morning:

  • V2Food buys Daring đŸŒ±

  • Heaps Normal closes round đŸș

  • Momentous releases creatine đŸ’Ș

  • First look at Man Cereal đŸ„Ł

  • Celsius crushes Q2 📈

Deals 💰

Mergers & Acquisitions 

  • V2Food, an Austalian market leader in plant-based meats, has acquired Daring Foods for an undisclosed sum. Founded in 2018 by Ross Mackay and Elliot Kesses, Daring Foods retails at 16,000 doors across the U.S. and is one of the few brands actually growing in the plant-based meat category. V2Food partnered with Japanese food giant Ajinomoto to support Daring’s growth. Food Processing

  • THG, a publicly traded beauty & supplements company, has sold Claremont Ingredients, a manufacturer of flavoring solutions, for ÂŁ103M. The buyer is Nactarome Group, a European producer of natural flavors and colors. Reuters

Fundraising

  • OneSkin, a biotech skincare brand, secured $20M in Series A funding from Prelude Growth Partners. OneSkin wasn’t actively seeking an investment but used the opportunity to replace a seed stage investor on the cap table. The skincare brand was founded by four female PhD scientists in 2016. OneSkin’s proprietary active ingredient is OS-01, a peptide that combats the accumulation of senescent cells which contribute to visible signs of aging. PR Newswire

  • Jesse & Ben’s, a purveyor of restaurant-quality frozen fries, closed a seven-figure seed round. Investors include Willow Growth Partners, Midnight Venture Partners, Siddhi Capital, BrandProject, and a number of others. Jesse & Ben’s launched last summer and now retails at Whole Foods Market, Sprouts, and Fresh Thyme. Twitter

  • Australian non-alc beer brand Heaps Normal secured an undisclosed amount of funding from English singer Robbie Williams. Heaps Normal was founded in 2020 and made its UK debut a few months ago. Love their branding and positioning. Just Drinks

  • Amylu Foods, a Chicago-based producer of all-natural chicken products, secured growth funding from TowerBrook Capital Partners and Prelude Growth Partners. Amylu is best known for manufacturing better-for-you sausages, meatballs, and burgers. PR Newswire

How Consumer Testing is Helping Bring This Climate-Friendly Super Grain to Pantries Everywhere 🌍

Fonio may be new to you and me. But to millions of people across Africa’s Sahel region, this “ancient grain” has been a part of daily life for thousands of years.

Now, YolĂ©lĂ© is bringing this climate-friendly, nutrient-dense ingredient to pantries across America. But first, they needed to know: what do fonio’s future consumers want?

đŸ€” Would consumers be open to fonio cheese puffs?

đŸ« How would shoppers react to a chocolate bar made with fonio?

đŸ„› Are consumers skeptical or excited about fonio-based milk?

To get the answers they needed, Yolélé asked consumers using concept testing by the Highlight product intelligence platform.

Now Yolélé has the data they need to move forward with manufacturer conversations and new product development.

Wondering what your consumers think of your ideas? Identify winners before investing a cent in prototyping with concept testing by Highlight.

Request a demo to see how quick and easy concept testing can be.

What’s New đŸ€©

Apparel, Cosmetics, and Wellness

  • Scalp care brand Act+Acre launched its Daily Hydro Hydrating Shampoo + Conditioner line. The products are powered by Tilicine, an extract from the flowers of the linden tree, which is clinically proven to hydrate hair and increase volume. The new line will hit shelves at Sephora next week. Instagram

  • Park City-based performance nutrition brand Momentous launched its creatine monohydrate product in a new flavor, Lemon. They’re also packaged in on-the-go stick packs. Instagram

  • Moon Juice appointed Federico Troiani as CEO. Prior to joining Moon Juice, Troiani served as Chief Commercial Officer at Ka’Chava and Ritual. He was also Chief Growth Officer at Bulletproof. WWD

Food, Beverage, and Alcohol

  • We have our first look at Man Cereal, a new high-protein cereal that also features creatine. The hyper minimalist branding was designed by Day Job. Each serving of Man Cereal contains 15-16g of protein, 2.5g of creatine, and 5g of carbs. Right now we only know of one flavor — Maple Bacon — which is a curious choice for a cereal brand. Ben Rudman made a good point about the flavor on Twitter. Instagram

  • Flamingo Estate partnered with Pamela Anderson to drop a limited-edition product called Pamela’s Pickles. Each jar retails for $38 and the proceeds will be donated to the California Wildlife Center. The Spicy Rose Dill Pickles are made with Fresno chiles, rose petals, guajillo chile, and pink peppercorns. Instagram

  • Sunny Fine Foods officially launched its Dressings & Drizzles line with three flavors: Simple Lemon, Ginger Ponzu, and Miso Caesar. The products are 100% seed oil free and don’t contain gums, fillers, added sugar, or preservatives. The branding is excellent IMO. Instagram

  • Fashion icon Diane von Furstenberg and chef Jane Coxwell launched OKO, a line of vegetable and nut blends. The blends can be used as dips, spreads, sauces, and soups. Three flavors are currently available: Beet Ginger Blend, Carrot Turmeric Blend, and Cauliflower Lemon Blend. Intriguing concept. OKO

  • DrnxMyth, a Los Angeles-based purveyor of bottled cocktails, is shuttering due to high operating costs and various wholesale difficulties. The company launched in 2016 and raised $10M from the likes of ZX Ventures, the investment and innovation arm of AB InBev. The Spirits Business

  • Sacred Squeeze is a new farm-to-bottle juice brand based in Los Angeles. The company produces hand-squeezed juices made with locally-sourced fruits and vegetables. PR Web

  • Actual Veggies and Maya Kaimal collaborated on a Chickpea Masala Veggie Burger. The new SKU will be available at Sprouts Farmers Market later this month. PR Newswire

  • Almave, the non-alc agave spirits brand co-founded by Lewis Hamilton, launched a mezcal alternative called Almave Humo. InsideHook

  • Loom, a beverage brand that’s reimagining juice with a focus on better-for-you ingredients and hydration, dropped two new flavors: Dark Cherry and Midnight Mango. Instagram

Data đŸ–„ïž

  • BranchOut Foods, a producer of dried fruit & vegetable snacks, is back on track. Revenue increased 129% YoY in the first half of 2025 and June was a record month with revenue hitting $1.7M. GlobeNewswire

  • Celsius Holdings knocked it out of the park in Q2 thanks to their audacious purchase of Alani Nu earlier this year. Revenue totaled just over $739M in Q2, up 84% YoY. Alani Nu’s retail sales jumped 129% YoY to $301.2M. The company’s share price is up nearly 20% over the past five days. Celsius Holdings

Distribution News 🚚