OFRM Kicks Off IPO Roadshow, Nowadays Hits Milestone 📈

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CPG WIRE
January 27, 2026

Welcome back to This Week in CPG, folks. Here’s what we’re covering this morning:

  • Founder reacquires Zing Bars 🍫

  • Brynwood sells Great Kitchens 🍕

  • Rhode heads to Montana ❄️

  • Lucille prepares to launch 🥛

  • Swoop lands at Target 🍦

My buddy Derek Ramos just announced Rooted Expo, a new CPG tradeshow that will be held in Irving, TX from October 20-22, 2026. If you’re a Texas-based operator or interested in tapping into the CPG ecosystem in TX, check it out.

Deals 💰

Mergers & Acquisitions 

  • David Ingalls, the founder of Zing Bars, has reacquired the plant-based protein bar brand from American Licorice Company. Ingalls enlisted Dunedain Ventures to finance the transaction. Moving forward Zing will prioritize profitable growth and double down on digital channels like Amazon and TikTok Shop. NOSH

  • Brynwood Partners agreed to sell Great Kitchens Food Company, one of the largest manufacturers of private label pizza in North America, to family-owned food company Rich Products Corporation. Great Kitchens operates three manufacturing facilities and employs 1,000 associates. PR Newswire 

  • Crofter’s Organic, a Canadian manufacturer of jams and fruit spreads, has been acquired by PE firm Power Sustainable Lios. Two other investors, BMO Capital Partners and Farm Credit Canada, also co-invested in the biz. Crofter’s Organic is one of the fastest-growing brands in shelf-stable fruit spreads, jams, and jellies. Food Business News 

  • Charcuterie Artisans, the Rhode Island-based owner of Creminelli, Daniele, and Del Duca, has acquired La Quercia Cured Meats for an undisclosed sum. La Quercia is based in Iowa and specializes in producing prosciutto. With the addition of La Quercia’s Iowa Plant, Charcuterie Artisans now operates 660,000-square-feet of production space. Supermarket Perimeter

Fundraising

  • Once Upon a Farm kicked off its IPO roadshow and the company could raise north of $200M. The children’s nutrition specialist plans on offering 11 million shares priced between $17 and $19. A number of investors like CAVU Consumer Partners, Access Capital, S2G Investments, and Cambridge SPG stand to benefit from the listing. Reuters

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Starface just dropped a new hydrocolloid pimple patch line called Tiny Stars. Tiny Stars are 30% smaller than the original Hydro-Star but contain the exact same formula. Starface tapped Iris Law for the launch. Hypebae

  • Hiya, one of the fastest-growing children’s health brands in the U.S., just unveiled its newest product: Hiya Kids Daily Fiber+. The product is Clean Label Project Certified and two scoops = 6g of dietary fiber. Hiya 

  • Rhode is heading to Big Sky Resort in Montana for the Rhode Snow Club, an activation to celebrate the launch of their new mask line. Rhode will be there from Feb 4th-8th. Instagram

  • Medical apparel brand FIGS partnered with Lindsey Vonn on a campaign that will run during the Winter Olympics. The clever campaign highlights and celebrates the medical team that helped Vonn overcome several injuries and return to skiing. WWD

Food, Beverage, and Alcohol

  • Lucille is a better-for-you senior nutrition company that’s launching soon. The company will debut with a line of clean-label, high-protein, and high-fiber shakes specifically designed for seniors. Lucille was founded by Jess Haghani who recently graduated from HBS. Given the enormous success of Boost and Ensure, a clean-label version ought to thrive. LinkedIn

  • Modern tea brand Ryl Tea is releasing four licensed Jolly Rancher flavors: Strawberry, Blue Raspberry, Green Apple, and Cherry. This is a pretty clever way to sell some low-sugar RTD tea. Instagram

  • Bloom Nutrition launched a limited-edition flavor, Strawberry Rose, to celebrate Valentine’s Day. The company tapped Jenna Johnson and Val Chmerkovskiy of Dancing with the Stars to kick off the launch. The LTO can looks great and it hit #3 on Amazon and #1 on TikTok Shop. Bloom continues to cook. Instagram

  • So Good So You, a Minnesota-based purveyor of functional wellness shots, expanded into a new category with its sparkling energy line. The product is formulated with real fruit juice, electrolytes, vitamin B12, and 120mg of caffeine from green tea. The new line is available exclusively at Target. LinkedIn

  • Aire is a new non-alcoholic Mexican sparkling tonic brand. The Chicago-based beverage brand will soft launch on January 31st. Aire is debuting with two flavors: Mango con Chile De Arbol and Hibiscus Con Limon. Instagram

  • Lucky Energy entered the gummies category with a new line of energy gummies. Three flavors are available and each serving delivers 128mg of caffeine and 7g of fiber. Curious move. PR Newswire

  • Magic Mind just hired former OLIPOP VP of Sales Scott Goldstein to spearhead sales. Prior to OLIPOP, Goldstein spent 5 years at Health-Ade. LinkedIn

  • Odyssey Functional Energy announced a strategic partnership with L.A. Libations. The adaptogenic energy drink brand aims to capitalize on momentum in the natural channel and scale into new channels. LinkedIn

Data 🖥️

  • According to NielsenIQ, among the top 20 retail chains selling THC beverages, Nowadays is the #1 brand by dollar sales. Nowadays has been rolling lately. Just this month they launched in Louisiana and added 120 Sprouts doors in Texas and Florida. LinkedIn

Distribution News 🚚

  • The Nue Co. launched its fragrance line at Ulta Beauty.

  • Blind Tiger expanded to 400 Whole Foods Market doors.

  • Swoop launched 5 flavors nationwide at Target.

  • The Only Bean launched nationwide at Costco & Sam’s Club.

  • Wet Hydration is launching at The Vitamin Shoppe.