Nutrabolt Doubles Down on Bloom 📈

Author

CPG WIRE
September 11, 2025

GM and Happy Thursday, folks. Here’s what we’re covering this morning:

  • Bansk Group buys BYOMA 💰

  • Feel Goods secures funding 💊

  • Snif collabs with Levain 🍪

  • Plonts repositions as Tezza Foods 🧀

  • Rhode dominates at Sephora 👀

Deals 💰

Mergers & Acquisitions 

  • Nutrabolt has taken a majority stake in fast-growing wellness brand Bloom Nutrition. Nutrabolt, which owns brands like C4 Energy, Cellucor, and XTEND, first took a 20% stake in Bloom Nutrition early last year. Founded in 2019 by Mari Llewellyn and Greg LaVecchia, Bloom has become one of the fastest-growing wellness brands in the U.S. The company expects revenue to exceed $350M in 2025, up from just under $200M in 2024. For Nutrabolt, the acquisition of Bloom extends its reach into new categories and broadens its consumer base. Nutrabolt is now on pace to surpass $1B in annual revenue. Food Dive

  • Bansk Group expanded its formidable beauty portfolio by acquiring a majority stake in BYOMA, one of the fastest-growing skincare brands in the world. Bansk Group acquired the stake from Yellow Wood Partners. BYOMA originally launched in 2022 and was developed by Future Beauty Labs, a Scottish beauty incubator with an impressive stable of brands. BYOMA expects to finish 2025 with more than $300M in global retail sales. Bansk Group also owns Amika, Eva NYC, and Ethique. PR Newswire

  • Charcuterie Artisans has been acquired by Industrial Opportunity Partners, a private equity firm. Charcuterie Artisans is the company behind Creminelli Fine Meats and Del Duca. The company operates two production facilities in Rhode Island and Salt Lake City. PE Hub

Fundraising

  • Feel Goods, a Los Angeles-based purveyor of immunity, gut, and hydration supplements, raised $4.7M in seed funding from Cutting Horse, Adapt VC, SuperAngel, Air Ventures, and a number of others. Feel Goods has over 200K followers across social media and will finish the year in the 8-figure revenue range. Modern Retail

  • London-based MOMO Kombucha secured £2M in its latest funding round. The company has raised a total of £4.5M since launching in 2018. MOMO’s most recent round included 24 angel investors. FoodBev

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • New York-based fragrance brand Snif collaborated with Levain Bakery on a great-looking candle called Mornings at Levain. The candle is a celebration of Levain’s 30th anniversary and will be available on Tuesday, September 16th. Instagram

  • Hydration brand Oshun is gearing up to release a new product: Magnesium Concentrate. The new SKU looks very good. LinkedIn

  • Hims & Hers (NYSE: HIMS) is partnering with Marius Pharmaceuticals to launch a variety of low testosterone treatments. In 2026, Hims & Hers will launch an oral testosterone treatment along with an injectable solution. Business Wire

  • Premium baby care brand Coterie introduced a range of clean skincare products for babies. Three products are available: First Wash, Soft Cream, and Bun Balm. The products are hypoallergenic, dermatologist tested, microbiome friendly, pH balanced, vegan, and cruelty free. They also look phenomenal. The Bump

  • Create expanded its creatine gummies line with a new flavor: Sour Peach. Instagram

  • Performance personal care brand MARGIN is releasing an aluminum-free deodorant line later today. The packaging looks sleek. Instagram

Food, Beverage, and Alcohol

  • Plonts, a Bay Area-based purveyor of plant-based cheese, is relaunching as Tezza Foods. Instead of plant-based cheese, Tezza Foods will specialize in high-protein Greek yogurt. Each serving will contain 14g of protein, fiber, and live cultures. Looks like four flavors will be available at launch. Instagram

  • Tandem Foods, a leading manufacturer of protein bars and other better-for-you snacks, opened a brand new manufacturing facility in Cypress, CA. The project represents the largest investment in the company’s 40-year history. Tandem is backed by Manna Tree Partners and Mubadala Capital. Business Wire

  • Liquid Death released a killer ad with the cast of Spinal Tap. If you’re a fan of Spinal Tap and have a moment to watch it, you won’t be disappointed. Liquid Death also released a limited-edition 11-pack to commemorate the spot. Instagram

  • Texas-based sotol producer Desert Door is releasing an oak-aged sotol on September 18th. Desert Door launched in 2017 and operates a distillery in Driftwood. BevNET

  • MixMix is a new player in the THC drink mix category. The Chicago-based brand was co-founded by Katelin Randall, Matt Sabo, and Allison Disney. Four flavors are available and each sachet contains 2mg of THC and 1mg of CBD. Young Jerks did the branding and packaging. Instagram

  • Cointreau just launched a ready-to-serve cocktail called Cointreau Citrus Spritz. The new product is rolling out across the U.S. in two flavors: Orange & Blood Orange and Lemon & Lime. FoodBev

  • Blue Diamond enlisted Turner Duckworth to refresh their brand identity for the first time in 20 years. The new look is cleaner and features a refreshed logo, bolder colors, and more visible callouts. The Dieline

Data 🖥️

  • Rhode has only been available at Sephora for roughly a week and it’s already a top 10 skincare brand on the beauty retailer’s website. E.l.f. Beauty acquired Rhode for $1B earlier this year in a bid to move upmarket and diversify. Beauty Independent

  • Non-alc spirits brand The Pathfinder continues to grow fast. For the 13 week period ending on June 14th, velocity shot up 82% while total dollar sales surged by 181%. PR Newswire

  • PATH Water is making moves too. Gross margin now tops 40% and the company expects revenue to exceed $75M in 2025. BevNET

Distribution News 🚚

  • Protein snack brand Sphere launched at Sprouts in four states.

  • Fragrance brand Dossier launched at select Target stores.

  • The Pathfinder is now available nationwide at Whole Foods Market.

  • Fishwife is now available at Costco in six states.

  • Meal replacement brand MIILS launched at Urban Outfitters.

  • Ancestral protein bar brand Prima launched at Foxtrot Market.