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L'Occitane Increases Take-Private Offer, Drumroll Lands at Target 🎯

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CPG WIRE
June 20, 2024

GM and Happy Thursday, folks. Yesterday was Juneteenth so today’s newsletter is a rather truncated one. We still have some interesting items to highlight though:

  • RdV Vineyards gets acquired 🍷

  • Glossier launches summer collection ⛱️

  • Promix unveils vitamins đź’Š

  • Introducing Protein Candy đź’Ş

  • Sauz launches at H-E-B 🍝

Shout-out to Numeral for making e-commerce sales tax an afterthought.

Deals đź’°

Mergers & Acquisitions 

  • L’Occitane Group revised its take-private offer and gave shareholders the opportunity to exchange existing shares for shares in the new company. Reinold Geiger tried to take L’Occitane private last year and failed, but this time he’s secured backing from Blackstone and Goldman Sachs. Business of Fashion

  • The owners of Château Montrose have acquired RdV Vineyards, a Virginia-based wine producer. VinePair

Fundraising

  • RIND Snacks secured $2.75M in funding from undisclosed investors. Earlier this year, RIND acquired Vermont-based Small Batch Organics in order to become a vertically integrated snack platform. SEC

E-Commerce Sales Tax on Autopilot 🎯

Thinking about sales tax yet? Well, you should be. You don’t want states to harass you with late fees and penalties. 

But here’s the thing: we know you’re busy with 20 other things that will grow your business. Sales tax isn’t a priority, but you can’t avoid it. 

That’s why you should use Numeral, the most comprehensive sales tax platform for Shopify brands. 

Guess what? You only need to spend 5 mins or less every month on sales tax. No, that’s not an exaggeration. 

Check out this tweet from Shaan Puri, host of MFM and owner of a successful $25M/year ecom business:

Ready to chat? Schedule a demo with our team today: Numeral Demo.

What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Nopalera has expanded into the haircare category with a range of shampoo and conditioner bars. Gorgeous packaging. Instagram

  • Women’s wellness brand Stix has rebranded as Winx Health. They also added Kerry Washington to their cap table. The updated packaging looks a little too much like a CVS private label brand for my liking. WWD

  • Glossier launched a stunning summer capsule collection. The collection is inspired by the French Riviera and features seasonal lip shades, a hair comb, and a hair clip. Glossier

  • Supplements brand Promix just launched a new range of vitamins. They really nailed a premium, differentiated look for the line. Instagram

  • Skincare brand MUTHA partnered with CerÄ“ on a variety of sexual wellness bundles. Happi

Food, Beverage, and Alcohol

  • Suntory Global Spirits is trialing a Scotch RTD in Japan under its Teacher’s Whisky brand. It’s a good-looking product but I’m curious if Scotch enthusiasts will adopt RTDs at scale? Just Drinks

  • ONE Brands, the nutritional snack brand that Hershey acquired in 2019 for nearly $400M, launched two co-branded protein bars with Reese’s and Hershey’s. Surprised it took them this long to tap their candy IP to sell protein bars. Stack3d

  • Sparkling water brand Aura Bora dropped another new flavor — Watermelon Chili. Their products are terrific. Instagram

  • It looks like clean chocolate brand UNREAL finally launched regular size candy bars and they look fantastic. Instagram

  • Brooklyn Delhi launched a new range of products like Chickpea Tikka Masala and Sweet Potato Coconut Dal. The new line is available exclusively at Whole Foods Market. Instagram

  • Introducing Protein Candy, a new low sugar candy brand that’s packed with protein. Each serving contains 14g of protein. Pre-orders are now open in the U.S. and Canada. Stack3d

  • Conflict, the Toronto-based branding agency, did a spectacular job on the packaging for Moosehead’s new Small Batch line. Twitter

Data 🖥️

  • CELSIUS volume shot up 46.4% over the four week period ending on June 1st, while C4 Energy volume lifted 22.8%. Alani Nu also continues to perform well with volume up 58.4% over the same period. Twitter

  • Sprinter, the RTD vodka soda brand founded by Kylie Jenner, aims to become a top-5 spirit-based RTD brand over the next five years. The Spirits Business

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