Lactalis Buys Protein Works, Ryl Tea Grabs $20M 📈

Welcome back to This Week in CPG, folks. Here’s what we’re covering this morning:

• TBS acquires Mommenpop 🍊

• Lune & Wild secures €2.3M 👶

• AG1 expands yet again 💊

• BERO launches shandy line 🍺

• Neuro lands at Costco ⚡️

Deals 💰

Mergers & Acquisitions 

• Napa Valley-based Mommenpop has been acquired by nationwide bev alc distributor Total Beverage Solution (TBS). Founded by winemaker Samantha Sheehan in 2021, Mommenpop had a breakout year in 2025 and has become a key player in the low-ABV beverage segment. Sheehan will remain involved as TBS takes Mommenpop nationwide. Mommenpop is best known for its wine-based citrus aperitifs. LinkedIn

• Lactalis, one of the world’s largest dairy companies, has acquired UK-based Protein Works for an undisclosed sum. Founded in 2012 and based in Liverpool, Protein Works offers a wide variety of supplements and does around $75M in annual sales. Danone acquired Huel for $1.15B earlier this year as the dairy giants dive deeper into functional nutrition. Reuters

• Church & Dwight (NYSE: CHD) acquired Miss Mouth’s Messy Eater for $325M. Thrasio purchased Miss Mouth’s in 2020 and scaled it into the largest stain remover brand on Amazon. In 2025, Miss Mouth’s generated $80M of net sales and $28M of EBITDA. Church & Dwight has been on a disciplined buying spree since 2021. Instagram

• UK-based Applied Nutrition is shelling out $16M to acquire several Nutrablend assets. The transaction includes a manufacturing facility in Buffalo and two brands: Basic Supplements and GR8 Lifestyle. The acquisition significantly expands Applied Nutrition’s footprint in North America. Food Manufacture

Fundraising

• The parent company of Ryl Tea closed a $20M Series C round led by Purchase Capital. Ryl Tea was founded by Blodin Ukella in 2022 and according to Circana, the company grew 157% during the 52-week period ending on May 17, 2026. Purchase Capital is best known for backing OWYN in 2022 which exited in 2024 for $280M. Business Wire

• Lune & Wild, a London-based baby and children’s food brand, secured €2.3M in Series A funding led by Guinness Ventures. Several strategic angel investors also participated in the round. Founded in 2021 by Lara Rodgers and Nadia Simonds, Lune & Wild is focused on chef-crafted recipes and pediatric nutrition expertise. The company has sold more than 1 million meals over the past 12 months. FoodBev

• VitaHustle, an all-in-one nutrition brand co-founded by Kevin Hart and Ron Everline, scored a growth equity investment from Axum Capital Partners. VitaHustle offers an all-in-one nutrition shake that delivers 20g of protein and 86 superfoods that support overall wellness. Business Wire

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What’s New 🤩

Apparel, Cosmetics, and Wellness

• Snif is launching several of its bestselling scents as Body Whips. The body care line features skincare-level ingredients and will launch tomorrow. Scents like Coco Shimmy, Me, Vanilla Vice, and a handful of others will be available as Body Whips. Instagram

• AG1 continues to expand beyond its hero product under Kat Cole’s leadership. The company launched two fish oil SKUs: AG Omega3 and AG Omega3 + CoQ10. The new SKUs are available via their website and at Walmart. Twitter

• Better World Fragrance House, the luxury fragrance brand created by Drake, announced the launch of fragrance #2: Cloudar. The new scent was created alongside longtime perfumer Michael Carby. PR Newswire

• Nécessaire expanded its deodorant collection with a new scent: Cyprès-Citronné. Nécessaire now offers 8 deodorant SKUs which retail for $22-24. Instagram

• Diptyque dropped its summer collection which includes an After-Sun Body Gel, Summer Body Spray, Perfumed Cleansing Body Gel, and limited-edition packaging designed by contemporary mosaic artist Mathilde Jonquière. The Industry

Food, Beverage, and Alcohol

• BERO just released a limited-edition shandy line for summer. The Summer Shandy Collection is made with 30% BERO Kingston Golden Pils and 70% lemonade. The new line will debut at Target on June 14th prior to a broader launch at BevMo, Total Wine, Sprouts, Gelson’s, and several other chains. PR Newswire

• David launched its protein ice cream range with four flavors: Vanilla Bean, Cookie Dough, Triple Peanut Butter, and Triple Chocolate. Each pint contains 30g of protein, 1-2g of sugar, and 210-260 calories. A 6-pack costs $90 and David sold out in 28 minutes. Instagram

• Frosh is a kids’ nutrition platform developed by VO/D, a talent-led venture studio. Frosh debuted with a functional juice box line that contains 5g of protein, real fruit juice, and several vitamins & minerals. The company was co-founded by Ciara & Russell Wilson and the LaBrant Family. Frosh is now available nationwide at Target. Frosh

• Helaina announced a landmark partnership with Nestle to develop early-life nutrition products using proteins identical to those found in human breast milk. The multi-year partnership combines Helaina’s biotech capabilities with Nestle’s product development & infant nutrition expertise. WSJ

• Roadie is a new zero alcohol & zero calorie beer brand from L.A. The branding is excellent and was done by LAND. The super light brew is available online and at independent retailers throughout Southern California. Twitter

• High-protein pretzel brand Crisp Power opened a $15M production facility outside of Houston. Crisp Power had been importing its pretzels from Israel for the past two years but will now produce them in Stafford, TX. Nosh

• Sweet Addison’s collaborated with Ice Cream for Bears on a Hot Fudge Cookie. The collab is live on Sweet Addison’s website and nationwide shipping is available. Instagram

Data 🖥️

• ODDITY’s share price collapsed nearly 30% after Q1 net revenue declined 26%. The consumer tech / beauty company also reported a net loss of $21.4M compared to over $37M of net income in Q1 2025. ODDITY attributes its troubles in the period to an 83% spike in CPA. Twitter

Distribution News 🚚

• Neuro launched at 235 Costco locations.

• DryWater launched at 1,300 Target doors.

• Häppy Candy launched at select Whole Foods locations.

• NOON WORLD is now available online & in-store at Target.

• LYT is now available at H-E-B.

• Plant People launched at Wegmans.