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L Catterton Buys Good Culture, Sprouts Bets on THC đź›’

Author

CPG WIRE
January 10, 2026

GM and Happy Saturday, folks. Here’s what we’re covering this morning:

  • Henkel pursues Olaplex đź‘€

  • Honey Mama’s raises $4M 🍫

  • Lemme teases creatine gummies đź’Ş

  • Chefs Life shuts down 🍳

  • RYZE launches at Target 🍄

Deals đź’°

Mergers & Acquisitions 

  • L Catterton has acquired a majority stake in Good Culture, valuing the clean cottage cheese brand at over $500M. Founded in 2015 by Jesse Merrill and Anders Eisner, Good Culture sales have jumped nearly 4x over the past three years as consumers rediscovered cottage cheese as a high-protein and clean-label food option. Today, Good Culture is a leader in the category with standout velocities. Manna Tree, which led a $64M Series C investment in Good Culture in 2022, will reinvest alongside L Catterton. Food Dive

  • German consumer goods giant Henkel AG is reportedly pursuing Olaplex, a prestige haircare brand whose market cap once topped $15B in 2022. Olaplex is in the midst of a turnaround and the company appointed Amanda Baldwin as CEO in December 2023. Olaplex exceeded Wall street expecations in Q3 2025 and the brand returned to growth in the salon channel, but perhaps its majority owner, Advent International, is getting impatient. Bloomberg

Fundraising

  • Honey Mama’s, an Oregon-based producer of refrigerated fudge bars, secured $4M in a funding round led by Bochi Investments. Honey Mama’s is a force in the natural channel but now the company is focused on winning in conventional grocery and club. Christy Goldsby launched Honey Mama’s at the Portland State Farmers Market in 2013. Bochi Investments, which is based in Lake Oswego, Oregon, is also an investor in Mid-Day Squares, Ancient Crunch, GNGR Labs, Ketone-IQ, and Purely Elizabeth. LinkedIn

  • Cream Co. Meats, an Oakland-based butchery and distributor of grass-fed, regenerative meat products, raised $8M in Series A funding. Soilworks Natural Capital led the round while Builders Vision, Desert Bloom, and the Schmidt Family Foundation followed on. The capital will enable Cream Co. to expand its processing capacity and its regenerative sourcing network. LinkedIn

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Lemme is releasing Creatine Body Toning Gummies on January 13th. Each serving features 5g of micronized creatine monohydrate along with AstraGin, a plant-based compound that increases nutrient absorption. The new creatine SKU will be available exclusively on Lemme’s website. PR Newswire

  • Skincare brand CLEARSTEM launched a biotin-free supplement called HAIR SKIN NAILS. Apparently biotin produces excess keratin which can clog pores and cause breakouts, so CLEARSTEM formuated their hair, skin, and nail supplement with alternative ingredients like MSM, Silica, and Nettle Root Extract. Instagram

  • Elm Biosciences, the anti-aging skincare brand co-founded by Martha Stewart and Dr. Dhaval Bhanusali, is launching its third product on Tuesday, January 13th. Instagram

Food, Beverage, and Alcohol

  • Magic Spoon kicked off the new year with a variety of new products. The functional breakfast specialist launched two nostalgic protein cereals that feature mini marshmallows, and they also launched a line of protein pastries (think Pop-Tarts) exclusively at Target. Stack3d

  • Sprouts Farmers Market will begin selling hemp-derived THC beverages at 120 stores in Texas and Florida. Starting on Monday, brands like Cann, Delta, Howdy, Highpour, Magic Cactus, NEKTR, Nowadays, and Wynk will be available at select Sprouts doors. With a federal ban looming and Big Alcohol aggressively lobbying against the category, retail might be its saving grace. Target began a hemp-derived THC beverage trial at a handful of its Minneapolis stores in early October. Supermarket News

  • Form, a plant-based supplement brand from London, just launched a protein bar range. Each bar features 15g of protein, 1g of sugar, and an impressive 12g of fiber. Two flavors are available: Chocolate Peanut and Chocolate Salted Caramel. The new line is available via their website, Planet Organic, and Healf. Instagram

  • Chefs Life, a purveyor of restaurant-quality cooking oils, is shutting down after 4.5 years in business. The company attributed its recent struggles to industry and market headwinds. Brian Malarkey of Food Network fame co-founded Chefs Life. NOSH

  • GoNanas unveiled a refreshed brand identity. They added a bolder logotype, more vibrant color system, and better product photography along with a playful callout. Great work. LinkedIn

  • Non-alcoholic infused beer brand Float House launched a new line called THC Nitro. It’s basically a THC-infused Dry Irish Stout that’s available in two doses: 3mg and 10mg. BevNET

Data 🖥️

  • Happy Dad continues to deliver very solid growth in spite of the pessimism looming over the larger hard seltzer category. Over the final 12 weeks of 2025, Happy Dad’s volume jumped 21% year-over-year. Happy Dad

  • Magic Mind is reportedly the top-selling wellness shot brand in the natural channel. The company also dropped a smoothie collab with Erewhon earlier this month. LinkedIn

  • Celsius appears to be finding its rhythm again. During the 4-week period ending on December 27th, Celsius volume jumped 21% according to NielsenIQ. Alani Nu’s volume also surged over 75% in the same period. Twitter

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