HAIN Sells Snack Portfolio, Live Tinted Grabs Funding 💄

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CPG WIRE
February 03, 2026

Welcome back to This Week in CPG, folks. Here’s what we’re covering this morning:

  • RoundTable buys Colorescience 🧪

  • Odele expands into fragrance 👀

  • Maesa launches body care brand 🧴 

  • RTDs continue to cook 📈

  • New Primal lands at Kroger 🥩

Deals 💰

Mergers & Acquisitions 

  • Hain Celestial (NASDAQ: HAIN) is selling its North American snack division for $115M in cash. The buyer is Canadian snack manufacturer Snackruptors. Brands like Garden Veggie Snacks, Terra, and Garden of Eatin’ were included in the transaction. Hain's snack division represents 22% of net sales albeit with negligible EBITDA contribution over the past 12 months. Moving forward, Hain will focus on tea, yogurt, children's nutrition, and meal prep (products with a gross margin profile higher than 30%). Food Dive

  • RoundTable Healthcare Partners has acquired Colorescience, a mineral sunscreen and skincare brand. Colorescience was founded in 2000 by serial cosmetics entrepreneur Diane Ranger and spun off from Allergan in 2012. In 2025, Colorescience generated around $100M in sales and $15M in EBITDA. Twitter

  • Edgewell Personal Care completed the sale of its feminine care division to Essity for $340M. Edgewell divested the division in order to focus on suncare, skincare, and grooming. PR Newswire

Fundraising

  • Live Tinted, an inclusive beauty brand founded by Deepica Mutyala, secured an undisclosed amount of funding from Curate Capital and BOLD, the corporate venture arm of L’Oreal. The founder of Curate Capital, Carrie Colbert, first invested in Live Tinted in 2021 and is now joining the board. WWD

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Odele, the Minnesota-based masstige haircare brand, is expanding into fragrance with four hair and body mists. The new SKUs retail for $16.99 and will be available at Target and Ulta Beauty. Odele now offers nearly 40 SKUs and sales hit $60M in 2025. Beauty Independent

  • Maesa, the beauty incubator behind Kristin Ess Hair and Being Frenshe, is launching a new body care brand called Ontu. Ontu differentiates by using ingredients typically found in skincare products like niacinamide, urea, and glycolic acid. The new line is available online & in-store at Target. Business Wire

  • Lemme and Kylie Cosmetics joined forces on a limited-edition product: Skin Glaze Gummies. The pomegranate-flavored gummies are available exclusively at Ulta Beauty. PR Newswire

  • Fast-growing VMS brand Momentous expanded its creatine chews line with two new flavors: Mango and Strawberry. Each chew contains 1g of Creapure creatine monohydrate. Stack3d

Food, Beverage, and Alcohol

  • More/Less is a protein gummies brand founded by bestselling author David Nurse. Each serving (5 gummies) delivers 10g of protein, 50 calories, and 0 sugar. More/Less is backed by investors like John Durant, Max Lugavere, Jordan Harbinger, Matt Holliday, and several others. Three flavors are available and the product is very good. More/Less

  • According to CEO Peter Rahal, Dr. Peter Attia has stepped down from his role as Chief Science Officer at David. Attia appeared more than 1,700 times in documents related to Jeffrey Epstein that the Justice Department released on Friday. Twitter

  • Owl’s Brew, a hard seltzer and canned cocktail specialist, is launching a hard soda line called Spiked Pop in March. Seven classic flavors like Cream Soda, Pineapple Dew, The Doc, and several others will be available. The branding is quite good. BevNET

  • Optimum Nutrition is doubling down on clear protein with an RTD Protein Water line. Each 350ml serving delivers 16g of protein and zero carbs, sugar, or fat. Stack3d

  • Unwell Beverages announced a clever partnership with Fetii, a rideshare service best known for transporting groups of students on college campuses. The partnership gets Unwell’s functional beverage portfolio directly in the hands of young consumers. LinkedIn

  • Cerebelly, a brain health-focused baby food brand, just promoted Jodie Wing to the CEO role. Wing has served as Chief Sales Officer at Cerebelly since late 2020. Prior to joining Cerebelly she held senior sales roles at Ancient Nutrition and Hain Celestial. Food Business News

  • UK-based Hustle is another new player in the creatine nutrition bar space. The brand offers two flavors, Salted Caramel and Chocolate Raspberry, and each bar contains 18g of protein and 5g of creatine. A number of other brands like Kreatures of Habit, Jimmy Bar, and Creatime offer creatine nutrition bars. Stack3d

Data 🖥️

  • RTD wine & spirits sales grew by nearly $1B in 2025 according to NielsenIQ off-premise data. High Noon took a step back while BuzzBallz and Cutwater delivered solid YoY growth. Beer Marketer’s Insights

  • THC beverage brand Uncle Arnie’s has been on a roll since launching in 2020. The company did $400K in year one revenue and is now doing more than $25M annually. Instagram

Distribution News 🚚