Graza Expands Into Snacks, Celsius Crushes Q4 📈

Author

CPG WIRE
March 02, 2024

GM and Happy Saturday, folks. Thursday & Friday were slow news days so today’s newsletter is a rather brief one. Despite that, we still have some fun stuff to cover:

  • Galderma prepares for IPO 💰

  • JAB to divest 7% of KDP stake 🫧

  • Jones Road hits Palm Beach 💄

  • Parch collabs with Daybreaker 🍹

  • Muddy Bites heads to Kroger 🍦

Deals 💰

Mergers & Acquisitions 

  • Galderma, a Swiss dermatology firm that was formerly a joint venture between L'Oréal and Nestlé, is preparing to go public at a possible valuation of $20B. Galderma manufactures products in three key categories: Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology. The company generated more than $4B in net sales in 2023. Reuters

  • JAB Holding Company is looking to sell a $2.5B stake in Keurig Dr Pepper. JAB plans to use the proceeds from the sale to finance its pet insurance play. They’ll still own around 21% of KDP. PR Newswire

A Message From Yotpo SMS 📱

It's 2024 which means we're all aware: There's simply no excuse for sending irrelevant texts to your customers. And when you do, it makes your customers frown 😕

According to Yotpo’s research, 40% of customers frown upon receiving generic messages from brands. This feeling might even cause them to unsubscribe. 

Wipe that frown from your customer's face by showing just how much you understand them. It all starts with tools that make segmentation and personalization a breeze. 

Yotpo has the full scoop on your subscribers. Use Yotpo SMS to send texts that just click.

What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Jones Road Beauty opened a new store in Palm Beach, Florida. This is their fourth retail store and their first outside of New York & New Jersey. In April, Jones Road Beauty will open another location in Chicago. SFBW

  • LA-based Beautycounter is expanding into the fragrance category for the first time. They’re launching five different scents that are available in two sizes. WWD

  • Leading cookware brand Le Creuset launched its first-ever outdoor collection. Intended for adventurers and campers, the collection features three items — the Alpine Outdoor Skillet, Square Grill Basket, and Pizza Pan. Business Wire

  • Clean makeup brand RMS Beauty expanded into the skincare category with three new products — a moisturizer, a serum mist, and a face oil. WWD

Food, Beverage, and Alcohol

  • In a surprise move, olive oil brand Graza is expanding into the snack category with their newest product — The Chips. The packaging is terrific. Instagram

  • Parch, a producer of non-alc agave cocktails, has partnered with sober wellness community DAYBREAKER to launch an alcohol-free tea elixir. Sunrise Supertonic will be available soon. Instagram

  • Tequila brand El Jimador is taking its RTD line, dubbed Spiked Bebidas, nationwide. Four flavors are available: Lime Margarita, Grapefruit Paloma, Pina Coconut Margarita, and Orange Sunrise. PR Newswire

  • Low-sugar candy brand SmartSweets unveiled two limited-edition easter products: Berry Bunnies and Tropical Eggs. A+ packaging. SmartSweets

  • Wild Bill’s Soda partnered with Bazooka Candy Brands (BCB) on a new line of Ring Pop craft sodas. TrendHunter

  • Kombucha brand Rowdy Mermaid launched a new flavor, Lunar Berry. It’s available exclusively at Whole Foods Market. Instagram

Data 🖥️

  • Energy drink brand Celsius had a massive Q4 with revenue increasing 95% to $347M. International revenue also increased 68% to $14.6M. International revenue is expected to explode now that Suntory is managing UK distribution. Yahoo Finance

  • The once-unstoppable haircare brand Olaplex had a rough 2023. Net sales declined 34.9%, while U.S. sales dipped 47.8%, and international sales fell 18.3%. Olaplex still managed to generate sales of $458M, so all is not lost. Business of Fashion

Distribution News 🚚

  • Muddy Bites launched nationwide at Kroger.

  • Gut-friendly iced tea brand Halfday is now available nationwide at Whole Foods Market.

  • BASMA Beauty launched online at Sephora and in their Canadian stores.

  • Sacheu Beauty is now available at Ulta Beauty.