Gleezy Grabs $2M, Dropout Taps Veteran CEO 👀

GM and Happy Friday, folks. Here’s what we’re covering this morning:

• L’Oreal bets on India 💄

• Anti Fund raises $100M 📈

• Amouage opens LA outpost 🌞

• Tara Bosch returns with Snackish 🥔

• Khloud debuts at Publix 🍿

Deals 💰

Mergers & Acquisitions 

• Prestige Consumer Healthcare completed its acquisition of Breathe Right and a handful of other brands for just over $1B. Breathe Right, created in the 1990s, is a leader in the nasal strips category and has grown over 60% YoY since 2022. The entire portfolio of acquired brands generates $200M in revenue and $95M in EBITDA per year. GlobeNewswire

• Like Unilever, L’Oreal is betting on India and acquired a majority stake in Innovist, a fast-growing beauty and personal care company. Founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist owns a variety of brands including Bare Anatomy, Chemist at Play, and SunScoop. The founding team will remain in place as minority shareholders. WSJ

Fundraising

• Gleezy, a North Carolina-based purveyor of premium hot dogs and condiments, closed a $2M seed round led by Old Tom Capital. Founded three years ago by Byrce Rech, Gleezy is best known for its double-smoked beef brisket hot dogs. Their retail partners include Target, Harris Teeter, Food City, and several other regional chains. The foodservice channel is also a key focus for Gleezy. Instagram

• Mitsoh, a Canadian producer of dried meat snacks and traditional pemmican, closed a 7-figure growth equity round led by Raven Indigenous Capital Partners. Several strategic angels like Mike Fata, Dror Balshine, and Josh Morrissey also participated in the round. Ian Gladue, a Cree entrepreneur and cultural advocate, founded Mitsoh roughly a decade ago. PR Newswire

• Anti Fund raised $100M for its debut growth fund. The firm, co-founded by Jake Paul and Geoffrey Woo, largely invests in tech but they’ve also backed consumer brands like OLIPOP, Happy Dad, Ketone-IQ, Khloud, SipMargs, Sesh, and several others. Business Wire

• Glossier secured a $45M flexible line of credit from Tiger Finance. Colin Walsh, the former CEO of OUAI, took the helm as Glossier’s CEO in October 2025. PR Newswire

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What’s New 🤩

Apparel, Cosmetics, and Wellness

• Amouage just opened a flagship store in Beverly Hills. Located on North Beverly Drive, the roughly 1,000-square-foot store is inspired by Oman and California’s desert landscapes. Amouage also has stores in New York, New Jersey, and Houston. WWD

• Sustainable bodycare brand Uni added Kaia Gerber as its first Creative Partner in Residence. Gerber will collaborate with Uni on campaigns and product development as the brand expands into 1,600+ Ulta Beauty stores. Hypebae

• After securing $1.5M from True Beauty Ventures and others, Sleep or Die is currently beta testing its second SKU. The brand is also gearing up to launch on Amazon. LinkedIn

• Coterie kicked off an excellent OOH campaign across New York to capitalize on the Knicks parade. The angle is “major sporting events are associated with increased birth rates.” Instagram

Food, Beverage, and Alcohol

• Dropout Companies, the parent company of challenger brands Jams and Bronco, just tapped LesserEvil Snacks co-founder Andrew Strife to be its CEO. Strife spent nearly 15 years at LesserEvil and helped the biz scale to over $100M in revenue and a $750M acquisition by Hershey. LinkedIn

• Tara Bosch is back with Snackish after selling SmartSweets for $360M in 2020. With Snackish, Bosch and her all-female leadership reimagined potato chips with cleaner ingredients and better macros. Each serving of Snackish contains 8g of protein and 3g of fiber. The new line is available nationwide at Target. Instagram

• Lil Bucks, a Chicago-based purveyor of sprouted buckwheat granola, just released a better-for-you version of Rice Krispies. The organic and gluten-free treats contain 3g of protein, 2g of fiber, and only 90 calories. Four varieties are available: Original, Strawberry Shortcake, Chocolate, and Birthday Cake. Lil Bucks

• PerfectTed rebranded and reformulated its matcha energy drink range. The upgraded formula features 80mg of caffeine, L-Theanine, real fruit juice, and 2.5g of sugar per can. Four flavors are available: Juicy Peach, Very Cherry, Lemon Lime, and Strawberry. LinkedIn

• Jesse & Ben’s expanded its French fry range with a new SKU: Crinkle Cut Tallow Fries. The new item is available at Whole Foods Market. Instagram 

• JUCED, a non-carbonated clear protein beverage brand from the UK, officially launched. The beverages are made with real fruit juice and contain 15g of protein and under 120 calories. Stack3d

• Alani Nu tapped Becky G to launch a limited-edition energy drink: Purple Cotton Candy. The new flavor is available online and at retailers nationwide. BevNET

Data 🖥️

• IQBAR’s club channel velocities are up +87% just one week after its packaging refresh hit shelves. Twitter

• Another protein bar brand, ALOHA, is on pace to hit $200M in revenue this year. Chobani alum Brad Charron acquired ALOHA in 2017 with backing from angel investors. Instagram

Distribution News 🚚

• Magic Mind launched at Fresh Thyme and New Seasons Market.

• Blue Zones Kitchen landed at Target and Albertsons.

• Khloud is now available storewide at Publix.

• Tart is now available at every Erewhon.

• SkyPop Protein Soda launched at CVS.