Dos Hombres Raises $15M, LVMH Backs BDK 🧴

Author

CPG WIRE
December 02, 2025

Welcome back to This Week in CPG, folks. Here’s what we’re covering this morning:

  • Unilever divests Graze 👋

  • French Bloom acquires estate 🍷

  • Borough Broth secures £7.5M 🍗

  • Grüns teases new brand 💪

  • Joyride lands at Costco 📈

Deals 💰

Mergers & Acquisitions 

  • Unilever is selling UK-based snack brand Graze for an undisclosed sum. The buyer is Katjes International, a German confectionery firm. For Unilever, the divestment enables them to focus on core food assets like Hellmann’s and Knorr. For Katjes International, the acquisition helps the company diversify beyond its core confectionery business and tap into a more on-trend category (better-for-you snacking). Unilever

  • Plant-based protein bar brand TRUBAR has been acquired by Turkish consumer goods firm ETİ Gıda for $201M CAD (around $140M USD). Founded in 2019 by Erica Groussman, TRUBAR retails at more than 15,000 doors across North America and sales are expected to exceed $100M in 2026. With brands like IQBAR and BUILT reaching maturity, I bet we’ll see more bar deals in early ‘26. Stack3d

  • French Bloom, a leading non-alcoholic sparkling wine brand, purchased an estate in Limoux as the company vertically integrates. The estate includes 25 hectares of vineyard land and will be fully operational by September 2026. LVMH took a minority stake in French Bloom in 2024. PR Newswire

  • Horizon Family Brands, a better-for-you dairy company, has acquired Maple Hill Creamery for an undisclosed sum. Maple Hill is a producer of 100% grass-fed organic dairy products. Horizon Family Brands was formed when Platinum Equity purchased Horizon Organic and Wallaby Organic from Danone in early 2024. PR Newswire

Fundraising

  • Dos Hombres, the fast-growing mezcal brand co-founded by Aaron Paul and Bryan Cranston, scored $15M in growth equity funding. The company will use the funding to accelerate distribution and launch new products in 2026. Mezcal is thriving and attracting attention from investors and acquirers alike. More info at the link. Instagram

  • French fragrance brand BDK Parfums secured a strategic investment from LVMH. BDK was founded by David Benedek in 2016 and offers a wide variety of fragrance products. The company opened its first flagship store in early 2024 and intends to double down on retail in the near term. LVMH made the investment via its corporate venture arm, LVMH Luxury Ventures. WWD

  • Borough Broth, a British organic bone broth brand, secured £7.5M in funding from Piper, a consumer-focused investment firm. Ros Heathcote launched Borough Broth in 2015 with just £6,000 in cash. Today, Borough Broth does north of £10M in annual revenue and the company has raised less than £1M in angel funding. The company expects revenue to hit £20M in 2026. Piper

  • Non-alcoholic beverage brand Hiyo landed an equity investment from Live Nation. In addition to the investment, Hiyo will be available at select Live Nation venues moving forward. Athletech News

A Message From Matriarch 📈

Matriarch is a SEC-Registered Investment Advisor and Fiduciary headquartered in Miami, specializing in helping CPG founders manage corporate cash with institutional discipline.

We build A+ credit, <2-year duration portfolios targeting 6% yield, providing safety, liquidity, and meaningful income.

Businesses can also borrow against their portfolio with:

  • Up to 60% LTV (target ~25% for conservative buffers)

  • Competitive margin rates starting at 5%

  • Fast liquidity at lower rates than most lenders with no set term

We work closely with founders and executives, often before a liquidity event, to optimize balance sheet efficiency, manage corporate cash, and implement tax forward planning.

We’re proud to have Mike Repole, Co-Founder of vitaminwater and BODYARMOR, as both a family member and advisor. His involvement has shaped a uniquely CPG focused advisory practice rooted in deep industry experience.

Check out our Cash Management one pager here and our website here.

What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Goodwipes just unveiled a sleek new brand identity. The colors are bolder, the messaging is tighter, and the callouts and key differentiators are much clearer. The refresh was handled in-house 👇 PRWeb

  • Grüns is gearing up to launch a new pre-workout gummies brand called Jüced. Each serving delivers 95mg of caffeine, 2000mg of L-Carnitine, and a handful of other active ingredients. The branding is excellent. Jüced

  • Cocofloss rebranded as Cocolab in order to position itself as a lifestyle dental care platform. Wedge did a terrific job on the refresh. The Dieline

  • Happy Viking, the nutrition brand co-founded by Venus Williams, completely reformulated its products with more protein, more fiber, and cleaner ingredients. Instagram

Food, Beverage, and Alcohol

  • Smood Sweets officially launched with a line of candy-coated dates. Four flavors are available via their website and nationwide at Target. As a fan of Realsy and True Dates, I’m excited to try these. Instagram

  • Lake Hour, the canned cocktail brand co-founded by actor Wyatt Russell, just appointed Michelle Ivey as CEO. Ivey is a 20-year beverage vet who previously served as COO of Ilegal Mezcal until its exit to Bacardi in 2023. BevNET

  • Bodybuilder Markus Ruhl launched a canned corned beef product with 30g of protein and less than 2g of carbs per serving. Stack3d

  • Psilly Goose is a new functional beverage brand that combines Lion’s Mane, Kanna, and Delta-9 THC. The company launched with two SKUs: Euphoria and Silly. The latter is a non-infused product with only Lion’s Mane and Kanna. Psilly Goose

Data 🖥️

  • Uncrustables is on pace to hit $1B in net sales by the end of the fiscal year. The brand has come a long way since J.M. Smucker acquired it for $1M in 1998. LinkedIn

Distribution News 🚚

  • Koala Eco launched nationwide at Whole Foods Market.

  • Joyride is now available at Costco in the Northwest.

  • Harken Sweets launched at select Whole Foods Market stores.

  • Cymbiotika rolled out at Raley’s.

  • Perfy launched at select H-E-B stores.

  • Valerie launched online at Holland & Barrett.