Diageo Divests RTD Brands, Mooski Raises $1.5M 🍫

Author

CPG WIRE
August 21, 2025

GM and Happy Thursday, folks. Here’s what we’re covering this morning:

  • Curate Capital raising Fund II đź’°

  • DITTO secures ÂŁ1.35M đź’Š

  • Promix partners with Kelly Matthews 🍉

  • Liquid I.V. teases RTD line đź’§

  • Spindrift kills spiked line 🍸

Deals đź’°

Mergers & Acquisitions 

  • Global spirits giant Diageo is divesting UDL and Ruski Lemon, two Australian RTD cocktail brands. The buyer is Vok Beverages, an independent Aussie spirits company with a formidable RTD portfolio. Diageo has been busy disposing of non-core brands recently. The Spirits Business 

Fundraising

  • Curate Capital, a Houston-based investor in female-founded consumer brands, is raising $50M for Fund II. The firm, founded by Carrie Colbert in 2020, is an investor in Curie, Deux, Body Vodka, Red Clay Hot Sauce, and a number of other brands. Curate Capital

  • DITTO, a UK-based purveyor of clinically backed menstrual health supplements, secured ÂŁ1.35M in pre-seed funding. The round was led by Eka Ventures and included participation from strategic angel investors. Nutrition scientist Alice van der Schoot launched DITTO in 2024. Femtech Insider

  • Chilled oat bar brand Mooski raised $1.5M in Series A funding. The round was led by an anonymous angel investor who’s done a number of deals in the CPG space. Mooski was founded in 2022 and retails at Fresh Thyme, Mariano’s, Lazy Acres, and other chains. Their products are great. NOSH

  • Canadian sports nutrition company Cizzle Brands secured a $5M revolving credit facility from eCapital. The company owns CWENCH Hydration and Spoken Nutrition. Cizzle Brands reported net sales of $5.64M for the first half of 2025. Business Wire

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Vacation and Supergoop received warning letters from the FDA over their mousse sunscreen products. The regulator seems to believe that whipped sunscreen products aren’t as effective as other formats like lotions, gels, or creams. Cosmetics Business

  • CIROA Beauty, the fastest-growing body care brand in Australia, officially debuted in the UK yesterday. Mother-daughter duo Alex & Sophie Liddy launched CIROA Beauty in 2020. The Industry

  • Promix teamed up with fitness influencer Kelly Matthews to launch Watermelon Debloat. The product is formulated with 3 unique probiotics, baobab, and turmeric to reduce bloating and improve gut health. Instagram

  • Allies of Skin launched a limited edition serum called Founder’s Serum. The product features 56 ingredients and is available exclusively at Violet Grey. PR Newswire

Food, Beverage, and Alcohol

  • Liquid I.V. teased an RTD beverage that’s reportedly launching next week. Based on the marketing slogan — “Crush Today, Crash Tomorrow” — it’s an energy + hydration solution. Liquid I.V. did over $900M in sales with its effervescent hydration line last year, and now they’re chasing growth with RTDs. Instagram

  • She’s The Sauce is a new functional condiments brand. Two condiments are currently available — Creamy Ranch and Honey Mustard — which are fortified with protein and fiber. Each serving contains 4g of protein and 2g of fiber. The branding is quite good. She’s The Sauce

  • Spindrift is getting out of the spiked seltzer biz after launching the line four years ago. Spindrift is discontinuing the boozy seltzer line in order to focus on its much larger sparkling water business. Parade

  • Beloved San Francisco restaurant Flour + Water is launching a line of frozen pizzas. The company currently offers three 13-inch pizzas: Margherita, Pepperoni, and Cacio e Pepe. The new line is available at Whole Foods Market and independent grocers throughout the Bay Area. The pizzas look great and the packaging is pretty novel. NOSH

  • Viral Swedish candy brand BUBS officially launched in the U.S. BUBS was founded in 1992 and is bringing four SKUs to the U.S. market. You can find them at Target, Walmart, Kroger, Albertsons, and a handful of other nationwide chains. PR Newswire

  • Fast-growing protein bar brand BUILT continues to push boundaries with their newest innovation: Sour Puff Protein Bars. The bars are sour, fruity, and contain the brand’s signature puffy center. Three flavors are available: Blue Razz Blast, Green Apple Crush, and Sweet Peach Punch. Hats off to BUILT for thinking differently. Twitter

  • Feastables, the powerhouse candy brand founded by MrBeast, is expanding into beverage with a functional chocolate milk line. The beverage contains 13g of protein and is a good source of vitamin A, D, and potassium. The new line is available at Walmart. Walmart

  • REDCON1 expanded its Jolt Cola line with a Root Beer flavor. The new SKU will begin hitting shelves nationwide in Q4. PR Newswire

Data 🖥️

  • According to a report from NOSH, SkinnyDipped expects to hit $100M in revenue this year. The better-for-you confectionery company was founded by Breezy & Val Griffith in 2016. NOSH

  • UK-based supplement brand Applied Nutrition reported strong FY results and raised their 2026 outlook. For the year ending on July 31st, Applied Nutrition sales jumped 24% to ÂŁ107M. Shares in the company rose 7.5% after the earnings announcement. The Industry

  • Bloom Nutrition sold 2 million cans of its better-for-you soda in its first month. Instagram 

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