Daily Harvest Lands Funding, Lucky F*ck Rebrands ⚡️

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CPG WIRE
April 02, 2024

Welcome back to This Week in CPG, folks. Yesterday was April Fool’s Day which has become a bit of a tedious ritual in the CPG World. Having said that, a handful of brands like Revitalyte, OLIPOP, PRIME, and Kevin’s Natural Foods released some pretty good gag products.

Anyways, let’s get into today’s newsletter:

  • L’Occitane sells Grown Alchemist 🧪

  • Madhappy heads to Japan 🇯🇵

  • New from Matty Matheson 🧀

  • BUBBL’R heads to Target 🎯

  • Bushbalm goes nationwide at Ulta 📈

If you’re a freelance designer who’s interested in collaborating on a paid project, please shoot me an email: [email protected].

Deals 💰

Mergers & Acquisitions 

  • L’Occitane Group has sold Australian skincare brand Grown Alchemist for 28M EUR. The buyer is former L’Occitane Group CEO Andre Hoffman. Grown Alchemist launched in 2008 and L’Occitane purchased a majority stake in 2022. PR Newswire

Fundraising

  • Daily Harvest, a purveyor of healthy meals and smoothies, raised $11.5M in a mix of debt and equity funding from undisclosed investors. SEC

  • Lucky F*ck Energy dropped two big announcements. First, the company secured $8M in funding. Second, they rebranded as Lucky Energy. BevNET

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • It appears that lifestyle brand Madhappy is launching in Japan soon. Their newest store in LA is a work of art. Twitter

  • Grove Collaborative unveiled a colorful brand refresh and more sustainable packaging for its flagship brand. Beauty Packaging

  • Fast-growing creatine gummies brand Create is launching a new flavor — Sour Green Apple. Twitter

  • Goop Beauty launched a new product called 72-Hour Supercharged Hydrating Water Cream. The product retails for $68 exclusively on their website. Happi 

Food, Beverage, and Alcohol

  • Matheson Food Company, the food brand founded by chef and internet personality Matty Matheson, launched a new mac & cheese line with three flavors: Original, Cracked Pep Pep, and Creamy Smoky Mac. Love the packaging — looks unlike anything else in the category. Instagram

  • Top of the Mornin’ Coffee released a limited edition mystery flavor called Fool’s Gold. Customers who purchase Fool’s Gold will have a chance to secure a golden ticket and win a prize. Twitter

  • Non-alcoholic spirits brand ISH launched a great-looking canned paloma. Instagram

  • Water brand smartwater (owned by Coca-Cola) has expanded into the canned water category with two new SKUs. Coca-Cola

  • 1800 Tequila released a luxury añejo tequila that’s finished in orange liqueur barrels. Dubbed 1800 GuachiMonton, the tequila comes in an impressive ceramic bottle. PR Newswire 

Data 🖥️

  • Sour Strips sold an eye-popping 226,000 units at Target last week. Twitter 

  • Sparkling beverage brand Wildwonder grew 875% year-over-year. Instagram

  • Shein reported sales of about $45B last year along with a profit of more than $2B. Business of Fashion

Distribution News 🚚

  • Functional sparkling water brand BUBBL’R is now available nationwide at Target.

  • Once Upon a Coconut launched nationwide at Sprouts Farmers Market.

  • Intimate skincare brand Bushbalm is now available nationwide at Ulta Beauty.

  • The Shop, the new grooming brand founded by LeBron James, launched at Walmart.

  • RYSE Fuel is now available nationwide at Kroger.

  • Fragrance brand Le Monde Gourmand launched at Ulta Beauty.