Collab Fund Backs Nomio, Juice Runners Grabs $2M šŸ¹

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CPG WIRE
April 21, 2026

Welcome back to This Week in CPG, folks. Hereā€™s what weā€™re covering this morning:

  • Arvos acquires PĆØre Olive šŸ«’

  • Lā€™Oreal invests in Hanni šŸ§“

  • Augustinus Bader expands šŸŒž

  • Celleste Bio hits milestone šŸ«

  • Happy Dad continues to grow šŸ“ˆ

Deals šŸ’°

Mergers & Acquisitions 

  • Arvos is a newly formed global olive company that acquired PĆØre Olive, a leading purveyor of table olives in Belgium. PĆØre Olive joins Bell-Carter Foods (California), AG Olives (Spain), and Georgoudis S.A. (Greece) in Arvosā€™ portfolio. Arvos connects sourcing at origin, industrial processing, and local retail execution in more than 80 countries. PR Newswire

Fundraising

  • Juice Runners, the canned cocktail brand from hip hop duo Run The Jewels, just secured $2M in seed funding. Juice Runners debuted in September 2023 with a mezcal-based RTD paloma and has largely been self-funded. The company will launch a rum-based cocktail called Sea Legs later this year. The Spirits Business

  • Nomio, a Swedish startup that produces nutritional supplements for endurance athletes, closed a $4M funding round led by Collaborative Fund. Founded by Oskar Holmblad and based in Stockholm, Nomio discovered a naturally-derived compound from broccoli sprouts called isothiocyanates (ITCs). ITCs have been shown to reduce lactate, lower oxidative stress, and improve recovery time. Nomio earned a ton of organic attention during the Tour de France when several cyclists praised the efficacy of ITCs. Instagram

  • Atlanta-based bodycare brand Hanni secured an investment from Lā€™Oreal via its corporate venture arm. Founded in 2021 by Leslie Tessler, Hanni is available via DTC channels and exclusively at Sephora. Prior investors in Hanni include Melitas Ventures, Cult Capital, and Rodeo Growth Partners. Lā€™Oreal has backed a variety of consumer brands including Uni, DAMDAM, Live Tinted, Timeline, To Summer, and others. Cosmetics Business

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Whatā€™s New šŸ¤©

Apparel, Cosmetics, and Wellness

  • Augustinus Bader expanded its suncare portfolio with The Solar Shield SPF 50. The new SKU combines Augustinus Baderā€™s proprietary TFC8 technology with other active ingredients like wild rosella extract, Bisabolol, and Osmanthus flower extract. The Solar Shield SPF 50 is available exclusively at Space NK across the UK for Ā£120. The Industry

  • SkinCeuticals launched a lightweight mineral sunscreen called Future Mineral UV Defense SPF 50. The sunscreen + anti-aging treatment is powered by a dual blend of 3% titanium dioxide and 15% new-grade zinc oxide with compact particles. Happi

  • Cora expanded its clean period care portfolio with two new products: The Applicator-Free Tampon and The Less-is-More Thong Liner. The former is available online while the latter will launch at Target early next week. PR Newswire

  • London-based NEOM Wellbeing launched a vegan body wash featuring essential oil blends that harness the power of aromatherapy. Three scents are available and the product retails for $35. Instagram

Food, Beverage, and Alcohol

  • P2X, the new clear protein + advanced hydration line from Protein2o, officially launched at Target with three flavors: Strawberry Watermelon, Orange Mango, and Mixed Berry. Each bottle contains 20g of clear protein and over 700mg of performance elecyrolytes. Protein2o surpassed $60M in annual retail sales in 2025. Twitter

  • TRUFF launched its aioli collection with three flavors: Classic Truffle, Smoky Jalapeno, and Garlic Parmesan. The new line is currently available via their website. Instagram

  • Stir The Pot is a new THC-infused coffee syrup brand. The company was co-founded by Eric Chastain, the former President & COO of Jones Soda, and Kevin Smith, a musician. Each single serve sachet delivers 10mg of hemp-derived THC and three flavors are available: Vanilla Cream, Salted Caramel, and Mexican Hot Chocolate. BevNET

  • Oath Nutrition released an RTD energy + protein line with three flavors: Summer Citrus, Wild Berry, and Juicy Peach. Each sleek can contains 10g of protein, 100mg of caffeine, and zero sugar. The new line launched exclusively at Target. Stack3d

  • Celleste Bio, an Israeli food tech startup that produces cell-cultured cocoa, unveiled the world's first milk chocolate bars made with real cocoa butter using cell suspension culture technology. The bio-identical cocoa butter was used by Mondelēz to manufacture nearly a dozen chocolate bars that met the integrity and consumption standards for its products. Celleste Bio is backed by Mondelēz, Barrel Ventures, and others. Confectionery Production

  • Treasury Wine Estates launched Convida, a flavor-forward wine brand aimed at Hispanic consumers. Convida debuted with two California-made wines: Blanco and Rosado. According to Treasury Wine Estates, Hispanic consumers are increasing wine consumtion faster than the general market. Just Drinks

  • Habiza Hummus just launched 6-count variety packs at Target. Their variety packs contain three different flavors: Authentic Original, JalapeƱo Serrano, and Garlic Green Onion. You can find their variety packs at Target in CA, NV, WA, OR, AZ, UT, ID, MT, and HI. Instagram

  • Cleveland Kitchen launched Korean Coleslaw, a mayo-free, ready-to-eat slaw. The Korean-inspired slaw is available at Walmart and H-E-B. PR Newswire

Data šŸ–„ļø

  • 2026 is off to a great start for Happy Dad as YTD dollar sales jumped 35.1% through March 22nd. Case volume for the period also increased by 33.1%. One thing thatā€™s worth noting is that Happy Dad also has a substantial merch business. Instagram

Distribution News šŸšš

  • BERO launched at Kroger, Publix, and Walmart.

  • Sauz added 1,800 new Kroger doors.

  • Sapā€™s expanded to 250+ H-E-B stores.

  • Rotten launched at Costco in the PNW.