Chobani Expands BFY Brand Portfolio 🥗

Author

CPG WIRE
May 17, 2025

GM and Happy Saturday, folks. Here’s what we’re covering this morning:

  • Cleveland Kitchen raises $2.9M 🥒

  • YTTP launches sunscreen ☀️

  • JuneShine collabs with BelliWelli 🔥

  • SYSTM Foods names new CEO ☕️

  • Sauz heads to Wegmans 🍝

If you didn’t make it to the Sweets & Snacks Expo, we put together a thread covering some of our favorite new products.

Deals 💰

Mergers & Acquisitions 

  • Chobani continues to evolve into a better-for-you food & beverage platform. On Friday, the yogurt maker announced that it was acquiring Daily Harvest, a purveyor of organic smoothies, snacks, meals, and supplements. Daily Harvest was founded in 2015 by Rachel Drori and raised nearly $190M in funding. The company’s valuation exceeded $1B only a few years ago, but by most accounts this was a distressed sale. The acquisition offers Chobani greater exposure to a number of new categories like frozen smoothies and ready-to-heat meals. Modern Retail

  • Chocolate Works, a manufacturer of branded and private label chocolate products, announced the acquisition of Thompson Chocolate, a Connecticut-based producer of chocolate novelties. The acquisition significantly expands the co-manufacturing capabilities of Chocolate Works. Food Business News

Fundraising

  • Cleveland Kitchen, a producer of high-quality fermented foods, secured $2.9M in fresh equity funding from undisclosed investors. Previous investors in Cleveland Kitchen include Amberstone and Clover Vitality. In 2022, the company raised $19M in order to acquire Sonoma Brinery, a California-based pickle and kraut manufacturer. SEC

What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Youth to the People is launching its first-ever sunscreen product on May 18th. Youthscreen SPF 60 Daily Hydration + Pollution Defense Fluid will retail for $30 at Sephora. L’Oreal acquired Youth to the People in late 2021. PR Newswire

  • Glow Recipe is launching a new lip balm line inspired by Bingsoo, a Korean shaved ice dessert. The new product will come in four shades and hit shelves at Sephora soon. WWD

  • Omani luxury fragrance brand Amouage released two new scents: Existence and Decision. The new fragrances are available at Amouage boutiques and at select retail partners. Instagram

Food, Beverage, and Alcohol

  • JuneShine and BelliWelli joined forces to launch a new kombucha flavor — Strawberry Dragon Fruit. The good-looking collab is available now at over 400 Target stores. In a sea of banal collabs, this is a fun one. Instagram

  • Blender-free smoothie brand Kencko is expanding into snacks with their new Fruit Snaps line. Fruit Snaps are crunchy, bite-sized snack sticks that are made with 100% organic fruit. Three flavors are available — Mango, Strawberry, and Raspberry — which you can find online and at Walmart. Food Navigator

  • Forager Project, an organic, dairy-free creamery, just launched a Greek Style Yogurt line. Each serving contains 10g of protein, six gut-friendly cultures, and no added sugar. Dairy Foods Magazine

  • Elizabeth Stephenson has been named the CEO of SYSTM Foods. Prior to joining SYSTM Foods, Stephenson was the CEO of Intelligent Brands and an exec at The Wonderful Company. SYSTM is a modern beverage platform and the owner of REBBL, Chameleon Organic Coffee, and Humm Kombucha. PR Newswire

  • Non-alc aperitif brand De Soi released its version of a spicy margarita on May 15th. Great-looking can. Instagram

  • Bang Bang Bakehouse launched a limited edition Thai Tea Rum Cake. Bang Bang has been on a heater this year. Instagram

  • Long Weekend is a newish purveyor of freeze dried soups. You just add water then enjoy. Four flavors are available: Tomato Bisque, Carrot Ginger, Thai Coconut Curry, and Minestrone. The branding is excellent. Long Weekend

  • Protein bar brand David is launching a Red Velvet flavor on May 19th. Stack3d

A Message From Matriarch 📈

Matriarch Wealth Management is an SEC-registered investment advisor and fiduciary headquartered in Miami, Florida.

We specialize in working with founders and executives in the CPG industry, providing comprehensive wealth management strategies following a liquidity event. Our engagements often begin in the early stages of a brand’s growth, offering pre-transaction planning to help reduce the tax impact upon exit, as well as highly competitive cash management and lending services.

Whether it is developing an investment plan to fund a way of life, preparing before receiving a meaningful gain, or building a legacy that supports future generations, Matriarch works side by side with clients to help them secure their vision of success.

We are proud to have Mike Repole — the co-founder of vitaminwater and BODYARMOR — as both a client and an advisor. His involvement has enabled us to build a uniquely CPG-focused wealth management practice rooted in deep industry experience.

You can learn more about Matriarch here or schedule a call with us here.

Data 🖥️

  • Flowers Foods reported net sales and net income declines in Q1 2025. The owner of Nature’s Own and Dave’s Killer Bread also closed its $795M acquisition of Simple Mills as it focuses more on snacks instead of packaged baked goods. Simple Mills contributed $24.1M in net sales in the quarter. PR Newswire

Distribution News 🚚

  • Dr Glitter is now available at Urban Outfitters.

  • Whipnotic is launching at Target.

  • Daily Serve launched at Gelson’s in CA.

  • Joyride launched 3 SKUs nationwide at Whole Foods Market.

  • Sauz is now available at Wegmans.

  • HUNDY! launched at Mollie Stone’s in the Bay Area.