CAVU Backs Dolce Glow, Space Camp Lands at CVS 🚀

GM and Happy Friday, folks. Here’s what we’re covering this morning:

• Essity bets on Brazil 👀

• A1R Water goes public 💧

• Good Protein launches new line 💪

• Everyday Dose names new CEO ☕️

• Fable Fish launches at Whole Foods 📈

Deals 💰

Mergers & Acquisitions 

• Swedish consumer health giant Essity has acquired Kenvue’s feminine care division in Brazil for $284M. The transaction includes several pad & tampon brands along with manufacturing facilities. Essity has made a number of acquisitions in recent years, including Knix, Modibodi, and Edgewell’s feminine care biz in North America. Personal Care Insights

• River Associates, a Chattanooga-based middle market PE firm, has acquired disposable wet wipe manufacturer Diamond Wipes for an undisclosed sum. Diamond Wipes operates manufacturing facilities in Chino, CA and Fredonia, WI. The acquisition represents River Associates’ 7th deal of the year. PR Newswire

Fundraising

• Dolce Glow, an at-home tanning brand founded by Isabel Alysa, closed an $11m Series A round led by CAVU Consumer Partners. A number of celebrities and influencers also participated in the round. Dolce Glow launched its at-home range in 2021 and it debuted online and in-store at Sephora in February. WWD

• A1R Water officially listed on the Nasdaq via SPAC, raising $96M in the process. The company, which sits at the crossroads of consumer and technology, produces water from humidity in the air which is then mineralized and canned. A1R Water is based in Miami and has partnered with several professional sports teams in South Florida. PR Newswire

• UK-based canned cocktail brand Pimentae kicked off a crowdfunding campaign on CrowdCube. The beverage company has raised £155K from 145 investors with 12 days remaining. CrowdCube

• Lily Collins joined IM8 as a shareholder and brand ambassador. The Emily in Paris star joins several other celebrity shareholders, including David Beckham, Giannis Antetokounmpo, Aryna Sabalenka, Ollie Bearman, Jay Shetty, and others. ADWEEK

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What’s New 🤩

Apparel, Cosmetics, and Wellness

• Fast-growing fragrance brand KAYALI is launching its new Lip & Body Collection on August 28th. The collection features two new product lines: Silk Soufflé Body Cream and Cashmere Kiss Lip Balm. Two scents are available: Yum Boujee Marshmallow and Yum Pistachio Gelato. PR Newswire

• Good Protein expanded into a new category with its Clear Protein + Electrolytes line. Each serving contains 10g of plant-based protein and over 500mg of electrolytes. The new line comes in three novel flavors: Peach Rings, Watermelon Candy, and Pink Lemonade. Instagram

• UK-based supplement brand Tonic is releasing a Creatine + Brain line in September. The micronised powder delivers 10g of creatine monohydrate per serving along with taurine, biotin, and blueberry extract. The new line will debut in 23 days. Tonic

• Good Wipes dropped a very fun collab with Liquid Death earlier this month. The cream soda-scented flushable wipes are available exclusively at Walmart. Beauty Independent 

• D.S. & Durga expanded its fragrance range with a new scent called Ain’t That Sweet. The gourmand scent features notes of nutmeg, vanilla, and bourbon. Ain’t That Sweet will retail for $225 and launches on August 25th. Trend Hunter

Food, Beverage, and Alcohol

• Purely Elizabeth released a new line of Chewy Granola Bites. The soft & chewy bites contain 6g of fiber and only 5g of added sugar. Four flavors are available: Dark Chocolate Chunk, Salted Honey Pecan, Blueberry Honey Almond, and Cinnamon Vanilla Bean. Purely Elizabeth

• Everyday Dose just appointed Kyle Thibaut as CEO. Thibaut joins Everyday Dose after spending more than two decades scaling consumer businesses like Robinhood, Credit Karma, and TrueCar. Jack Savage, the founder & former CEO of the company, will step into the Chairman role. Instagram

• Kreatures of Habit expanded its creatine + protein bar range with a new flavor: Blueberry Cream Cruncher. Each bar contains 20g of plant-based protein and 3g of creatine. Instagram

• Kid-friendly nutrition shake brand Jubilee’s is gearing up to unveil a serious glow-up. The new branding features a cute bovine mascot, better callouts, and mouthwatering flavor imagery. It’s an enormous improvement. Instagram

• Former Liquid I.V. CMO Stacey Andrade-Wells joined Bobbie as Chief Growth Officer a few months ago. Andrade-Wells spent nearly 5 years at Liquid I.V. and helped turn it into a billion-dollar brand. LinkedIn

• Good Boy Vodka entered the fast-growing “ade” category with its new LYTE range. The non-carbonated cocktails are 4.5% ABV and four flavors are available: Orange Rush, Blue Crush, Fruit Punch, and Lemon Lime. The branding looks great but a major sports drink brand might be a little peeved. LinkedIn

Data 🖥️

• NielsenIQ announced the winners of its ninth annual Design Impact Awards, recognizing 8 packaging refreshes that delivered measurably better results. Winners include Aval French Cider, Liquid I.V., Back to Nature (duh), and several others. Business Wire

• DASH Water reported its first-ever profit as sales in its core UK market jumped more than 40%. Jack Scott and Alex Wright launched DASH Water in 2017. The Grocer

Distribution News 🚚

• Pretty Tasty is now available storewide at Target.

• Fable Fish launched at select Whole Foods Market stores.

• Neutonic launched at 100+ PureGym locations.

• Space Camp launched nationwide at CVS.

• Row 7 is now available nationwide at Sprouts.

• NYMBL Ice Cream launched at Westside Market.