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  • Brother's Bond Scores Nearly $5M, The Caker Under New Ownership 🎂

Brother's Bond Scores Nearly $5M, The Caker Under New Ownership 🎂

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CPG WIRE
August 20, 2024

Welcome back to This Week in CPG, folks. We have lots to cover this morning so let’s dive right in:

  • Snak King sells stake 🥨

  • Craft sotol brand closes round 🍸

  • Something new from Act+Acre 👀

  • Jot expands offering ☕️

  • Jukebox heads to Walmart 📈

Deals 💰

Mergers & Acquisitions 

  • The Caker, a popular cake kit company that was founded by Jordan Rondel, is under new ownership. Rondel sold the cake kit business along with the brand name. Details about the buyer are scarce but The Caker will remain active in Australia & New Zealand. RNZ

  • Falfurrias Management Partners, a middle-market private equity firm, acquired a stake in Snak King, a leading manufacturer of private label and branded snacks. Snak King owns a handful of brands like El Sabroso, The Whole Earth, and Granny Goose. Food Business News

Fundraising

  • Brother’s Bond Bourbon secured nearly $5M in equity funding from undisclosed investors. Actors Ian Somerhalder and Paul Wesley launched the whiskey brand in 2021. By 2023, Brother’s Bond Bourdon had shipped over 100,000 cases across the U.S. SEC

  • Cardenxe Sotol, a New York-based small-batch sotol brand, raised $500K in equity funding from undisclosed investors. Cardenxe currently offers three SKUs: Sotol de Pradera, Sotol de Sierra, and Sotol de Desierto. SEC

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • 'Ôrəbella, the clean fragrance brand founded by Bella Hadid, released its fourth scent — NIGHTCAP. The new fragrance is available online and will launch at Ulta Beauty later this month. PR Newswire

  • Scalp care brand Act+Acre revealed their newest product — Daily Hydro Scalp Serum. The new product is available via their website and at Sephora. Beautiful packaging. Instagram

  • It looks like Futurewise is launching a new product later today. The slugging brand has been dialing up the innovation lately. In June, they launched Lip Slug which was their first new product in a minute. Instagram

  • Glossier is launching a new scented body creme on August 28th. Dubbed Crème de You, the new product will be available at Sephora. Instagram

Food, Beverage, and Alcohol

  • Australia’s Gallivanter Gin released a great-looking RTD Gin & Tonic. Itinerant Spirits launched Gallivanter Gin last year. Instagram

  • Jot, the brand best known for its coffee concentrates, just released a powdered instant coffee. The product works in both hot and cold water. Instagram

  • Nongfu Spring, the largest bottled water company in China, just refreshed their coffee line. The packaging refresh was facilitated by Formascope Agency. Packaging of the World

  • Fast-growing Death Wish Coffee Co. released a limited edition flavor — Pumpkin Chai — to celebrate the fall. PR Newswire

  • Spindrift also launched a fall-inspired flavor with Fuji Apple. PR Newswire

Data 🖥️

  • Celsius is still posting solid month-over-month growth but volume only increased 15.9% for the four weeks ending on July 27th. Twitter

Distribution News 🚚