Black Buffalo Exits, Fields Good Launches with $1.8M 🍪

GM and Happy Friday, folks. Here’s what we’re covering this morning:

• Feel Peptides secures $3M 💉

• Magic Mind expands offering 🧠

• WaterOuai! officially launches 💧

• Bloom is on pace for $500M 📈

• Katie’s expands at Target 🍝

Deals 💰

Mergers & Acquisitions 

• UK-based Imperial Brands has acquired tobacco alternative brand Black Buffalo for $150M + earnout. Black Buffalo was established in 2015 and backed by Listen Ventures, Access Capital, Watchfire Ventures, Vice Ventures, and several others. The company grew topline revenue by 10x from 2020 to 2022. PR Newswire

Fundraising

• Feel Peptides closed a $3M funding round led by Sugar Capital. The company aims to elevate peptides with its pharmaceutical-grade products and premium branding. Founded by Stephen Brudzeweski and Pamela Borrero, Feel offers peptide formulations designed to support strength, libido, energy, mental clarity, and more. Hyve Ventures and several strategic angel investors like Patrick Ta also participated in the round. Beauty Independent

• Orebella, the clean fragrance brand founded by Bella Hadid in 2024, closed a Series A round led by Silas Capital. Existing investor Celebrands also participated in the round. Orebella also appointed former Colgate-Palmolive CMO Anish Agarwal as CEO as the brand kicks off its next phase of growth. Silas Capital is also an investor in Vacation, Makeup by Mario, and YSE Beauty. The Industry

• Functional cookie brand Fields Good officially launched with $1.8M in pre-seed funding led by Female Founders Fund. The company was founded by Kim Anderson and Ashley Fields, a second-generation baker and the daughter of Debbi Fields who created Mrs. Fields Cookies. Fields Good currently offers cookies for Focus, Protein, and Sleep. Their branding & messaging is excellent. Instagram

• French makeup brand Violette_FR secured $5M in funding from existing investors. Founded by makeup artist Violette Serrat in 2021, Violette_FR launched at Sephora last year. Previous backers include Silas Capital, Monogram Capital Partners, Felix Capital, and others. Beauty Packaging

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What’s New 🤩

Apparel, Cosmetics, and Wellness

• Magic Mind doubled down on sleep with its latest Sleep Performance Shot. The product features a thoughtful dose of plant-based melatonin along with with calming ingredients like Lavender, Chamomile, Lemon Balm, Magnesium Glycinate, Ashwagandha. and L-Theanine. The new SKU is available online and will hit shelves at Sprouts, H-E-B, and other retailers in June. Instagram

• Bloom Nutrition released its extra functional Daily Hydration range which delivers 1350mg of electrolytes, 5g of protein and collagen, and 8 vitamins and minerals. Instagram

• Kopari launched a novel body lotion range called Paradiso Cloud Swirl Body Lotion. The whipped lotion-gel is available in four scents: Coconut Cream, Watermelon Dream, Vanilla Breeze, and Peach Sky. Trend Hunter

Food, Beverage, and Alcohol

• Supergoop! founder Holly Thaggard launched a beverage brand alongside her son, Will Thaggard. The brand, WaterOuai!, offers mineral-rich water from the Edwards Aquifer that’s packaged in the SUPERCAN, an innovative can that uses a durable lining designed to prevent chemical transfer into the water. The brand is available on its website and on Amazon, in addition to hospitality venues like Hotel Jerome Aspen and The Post Oak Hotel Houston. Business Wire

• Creator-led BloxSnacks is launching a protein fruit snack brand called Snackmode. Snackmode’s fruit snacks deliver 6g of protein per serving and are free from artificial dyes. Two flavors will be available: Mixed Berry and Strawberry & Raspberry. Snackmode

• B.T.R. Nation just released its Superfood Crispy Treats line with three flavors: Classic Vanilla, Peanut Butter, and Cocoa. The BFY rice crispy treat is made with organic brown rice and sweetened with honey. Each bar contains 6-7g of fiber, 3-4g of protein, and only 100 calories. The new line will launch at Sprouts Farmers Market in July. Instagram

• Luxury cookie maker Last Crumb opened a storefront in Brooklyn. The company was founded in 2020 by Derek Jaeger and the Williamsburg location is their first-ever store. Last Crumb will offer eight permanent flavors along with a rotating ninth flavor. Business Wire

• Scottish canned cocktail specialist Whitebox collaborated with Bruichladdich Distillery on four RTD cocktails. The collection features the following classics: Dry Martini, White Negroni, Whisky Sour, and Penicillin. Whitebox doubled sales to over $5M in 2025. The Spirits Business

• Penelope Bourbon expanded its ready-to-serve cocktail lineup with a Blackberry Old Fashioned. The RTS cocktail retails for $29.99 and is available at select retailers nationwide. PR Newswire

• Grillo’s Pickles and PopUp Bagels joined forces on a Hot Pickle Butter. The item is available exclusively at PopUp Bagels until June 10th. PR Newswire

• Bucked Up is expanding beyond supplements and energy drinks with a protein popcorn line. Each 2 oz bag contains 12g of protein and four flavors are available: Garlic Parmesan, Jalapeño Cheddar, White Cheddar, and Kettle Corn. Stack3d

Data 🖥️

• Bloom Nutrition is on pace to hit $500M in revenue this year. Co-Founder & CEO Greg LaVecchia attributes their success to community building and catering to digital consumers with omnichannel shopping behaviors. LinkedIn

• According to NIQ, THC beverage sales hit $239M in tracked channels for the 52-week period ending on April 4th, up 135% YoY. Twitter

Distribution News 🚚

• Tozi Foods expanded to 140+ H-E-B stores.

• Cove Soda launched at Walmart Canada.

• Yesly Water launched at Raley’s in NorCal.

• Katie’s expanded its retail presence at Target.

• Elavi is now available nationwide at Whole Foods Market.