BD Capital Buys SIS, Cove Soda Lands at Target 🎯

Author

CPG WIRE
April 19, 2025

GM and Happy Saturday, folks. Here’s what we’re covering this morning:

  • NUO acquires Bialetti ☕️

  • Jaren Smith backs Gamer Supps 🎮

  • Timeline launches gummies ⏲️

  • Magic Mind unveils new SKUs 🧠

  • Little Sesame x Fresh Thyme 📈

Deals 💰

Mergers & Acquisitions 

  • Private equity firm BD-Capital is acquiring Science in Sport for just over £82M. Science in Sport is a London-based performance nutrition company that also owns PhD Nutrition. BD-Capital, which was co-founded by former partners at Advent International, acquired Dutch supplements maker Bonusan in 2023. Morningstar

  • Italian stove-top coffee maker Bialetti is being acquired by NUO Capital, a Chinese investment firm. NUO is paying €53M for just over 78% of Bialetti. Even though there are a million stove-top coffee makers, 90% of Italian households own a Bialetti. The Guardian

Fundraising

  • Popular YouTuber Jaren Smith invested in Gamer Supps, a gamer-centric purveyor of nutritonal supplements. Jaren Smith is known to the world as SMii7Y and has over 13 million followers across social platforms. PR Newswire

  • African spirits group Spearhead Spirits secured a multi-million dollar investment from Pronghorn. Spearhead was founded in 2021 and their portfolio includes Bayab Gin, Sango African Agave, Vusa Vodka, and Mansas Whisky. The Spirits Business

What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Swiss biotech company Timeline released its first gummy product — Longevity Gummies. The gummies contain Urolithin A which is clinically proven to enhance muscle health and improve mitochondrial function. Bullish. The minimalist packaging works pretty well, too. Business Wire

  • Om Mushroom Superfood worked with BexBrands to refresh its brand identity. The end result is a considerable improvement. Om also just launched its gummies range at 700+ Target stores. Instagram

  • Fragrance brand Boy Smells revealed a new brand identity and loyal customers aren’t exactly pleased. The new look is a little homogeneous. According to Puck, the brand refresh was done at the behest of Sephora. Beauty Independent

  • Glossier is releasing Espresso Balm Dotcom on 4/22. Sephora app users will have early access on 4/21, however. Instagram

  • Cult Korean skincare brand Belif is launching in the UK next month. Belif is best known for its Aqua Bomb SKU, a gel-cream moisturizer. Beauty News Daily

Food, Beverage, and Alcohol

  • Functional beverage brand Magic Mind released two new shots: Magic Mind FREE and Magic Mind MAXX. Magic Mind FREE is a stimulant-free mental performance shot, while Magic Mind MAXX is boosted with nootropics and 165mg of time-released caffeine. Respect to the Magic Mind team for keeping their SKU count tight over the last five years. Instagram

  • BODYARMOR just unveiled a sleek new brand identity. It’s not a groundbreaking refresh but it’s a much cleaner, more visually-appealing look. PR Newswire

  • Once Upon a Coconut is now the official coconut water of Major League Pickleball. Moving forward, Once Upon a Coconut will be available to fans and participants at Major League Pickleball events. PR Newswire

  • Wolves Whiskey partnered with Rolls Royce on a very limited edition California whiskey. Instagram

  • WayBack Snacks is a newish brand and a purveyor of better-for-you rice crispies treats. Each bar contains 2g of sugar, 5g of protein, and only 100 calories. The nostalgic branding is pretty compelling. Instagram

  • Battle Bars partnered with Stella Blue Coffee to launch a Dark Chocolate Espresso caffeinated protein bar. Stella Blue Coffee was founded by Dan Katz of Barstool Sports. PR Newswire

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Data 🖥️

  • Despite the overall luxury slowdown over the past 16+ months, Brunello Cucinelli continues to post solid growth. In Q1 2025, the Italian company reported revenue of €341.5M, a 10.5% year-over-year increase. The company also reported double-digit growth in Europe, Asia, and the Americas. Business of Fashion

Distribution News 🚚