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  • Actual Veggies Secures $7M, Graza Unveils New Products 🫒

Actual Veggies Secures $7M, Graza Unveils New Products 🫒

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CPG WIRE
February 27, 2025

GM and Happy Thursday, folks. Here’s what we’re covering this morning:

  • Morrison Seger backs Miracle Mama 🍪

  • Once Upon a Coconut adds celeb investor 🥥

  • Jupiter reveals sleek brand refresh 🔥

  • DiGiorno x Hidden Valley Ranch 🍕

  • Vita Coco posts strong Q4 growth 📈

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Deals 💰

Mergers & Acquisitions 

  • Eco-Growth Strategies, a premium bottler of purified and spring water, acquired the assets of Hawaiian Isles Water. Hawaiian Isles Water is a 29-year-old bottled water brand based in Aiea, Hawaii. PR Newswire

Fundraising

  • Actual Veggies, a purveyor of chef-crafted veggie burgers and fries, raised $7M in Series A funding. The round was led by Relentless Consumer Partners with participation from New Fare Partners, Todd Lachman, and Ben Rawitz. Actual Veggies was founded in 2020 by Hailey Swartz and Jason Rosenbaum. The brand recently doubled their retail footprint to 6,500 stores and revenue jumped 125% year-over-year. AgFunder News

  • Morrison Seger led a $500K seed round for Miracle Mama, a producer of lactation cookies which are designed to help breastfeeding women naturally produce more milk. NOSH

  • Once Upon a Coconut added pop singer ENISA as a brand ambassador and investor. PR Newswire

  • Ignite20, a consumer-focused venture fund and accelerator program, launched with $7M in funding. Backed by Santatera Capital and Redwood Ventures, Ignite20 will invest in innovative consumer brands and offer strategic guidance along with a network of industry experts. NOSH

  • UK-based Salford Rum raised over £300K on crowdfunding platform Republic. The brand launched in 2018 and retails at Waitrose, Selfridges, Morrisons, and other chains. The Grocer

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What’s New 🤩

Apparel, Cosmetics, and Wellness

  • Scalp care brand Jupiter revealed a new brand identity ahead of its launch at over 1,000 Target stores. The new look is a huge improvement and ought to move the needle for the brand. 10/10. Beauty Independent

  • Gut-focused wellness brand Daily Nouri launched a new probiotic drink mix for consumers looking to curb cravings and lose weight. Business Wire

  • K18 launched a new volumizing spray called AstroLift. AstroLift is available online and will launch at Sephora on March 4th. Beauty Packaging

  • Luxury beauty retailer Space NK is expanding its retail footprint with three new stores. The company will also expand its existing store in Glasgow. The Industry

Food, Beverage, and Alcohol

  • Country Archer Provisions is now going by Archer. The fifth largest meat snacks brand in the U.S. also unveiled a colorful new look. Archer posted 90% year-over-year revenue growth in 2024. PR Newswire

  • Graza just launched Frizzle, its single-origin, high-heat cooking oil range. Frizzle is available in Graza’s iconic squeeze bottle as well as in two new formats: a cooking spray and a 2 liter jug. Instagram

  • Protein snack maker Genius Gourmet launched a new sparkling protein beverage with three flavors: Blue Raspberry, Fruit Punch, and Orange. Each 12 oz can contains 20g of protein, 1g of carbs, 0g of sugar, and no artificial preservatives or colors. The macros are pretty impressive and my curiosity is piqued. Business Wire

  • Functional bottled water brand Karma Water is launching two new products: Probiotic Stick Packs and Energy Stick Packs. Karma is looking to capitalize on consumer demand for on-the-go wellness solutions. PR Newswire

  • BloxSnacks, the creator-led food and beverage brand, unveiled their latest innovation — FruitBlox Sours. Bullish on this range. Instagram

  • DiGiorno and Hidden Valley Ranch collaborated on two co-branded frozen pizzas. The new products will be available at Kroger starting in March before expanding nationwide in April. PR Newswire

  • Momofuku Goods named Paddy Spence as its next CEO. Prior to joining Momofuku Goods, Spence was the CEO of Zevia and the founder of SPINS. PR Newswire

Data 🖥️

  • Israeli beauty company ODDITY (NASDAQ: ODD) reported strong FY results. Net revenue jumped 27% YoY to $647M while adjusted EBITDA increased over 40% to $150M. ODDITY also plans on launching two more beauty brands in the near future. GlobeNewswire

  • Vita Coco (NASDAQ: COCO) posted encouraging Q4 and FY results. Q4 net sales increased 20% to $127M while FY net sales hit $516M, a YoY increase of 5%. The company also delivered FY net income of $56M. Vita Coco

Distribution News 🚚